B2B Data

10 Best B2B Data Providers for Sales Outreach in 2023

A good B2B data provider can be the difference between tangible leads and failed sales outreach.

B2B Marketing Beyond LinkedIn and Email

LinkedIn and the email inbox might be the MOST challenging places to get attention because there is so much direct competition.

What is an Ideal Customer Profile in B2B marketing + Free Templates

ICPs are useless if they can't tell you which customer is more likely to buy. 

The Ultimate Guide to B2B Lead Generation

Changing buyer behavior, industry trends, and your product/service category greatly influence your lead generation strategy.

B2B Targeted Marketing: Primer vs. Metadata Platform

Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.

Understanding B2B Demand Generation (+ Free Strategy Guide)

To successfully attract B2B prospects to your product you need to understand their specific pain points.

Everything You Need to Know About B2B Marketing Data in 2023

In this guide, we break down the types, sources, challenges, and best practices of B2B marketing data

A Comprehensive Guide to Targeted Advertising in the Age of Privacy

With tons of consumer data points available, B2B advertisers have several ways to target their audience.

Comparing Data Providers: Zoominfo vs Apollo

In this guide, we compare Zoominfo and Apollo, the two providers that marketers most often consider using as their “base” data provider.