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B2B Targeted Marketing: Primer vs. Metadata Platform
Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.
By
Primer team
on
April 18, 2023
Data Orchestration
Modern Demand Gen
Sales Alignment
Tracking & Attribution
Data Orchestration
ICP Tips
Data Providers
Account-Based Marketing
B2B Advertising
Announcement
Data Orchestration
The Different Integration Approaches to B2B Data
The world of B2B tech is evolving at lightning speed, presenting both challenges and exciting opportunities.
By
Primer team
on
October 18, 2023
Data Providers
Sales Alignment
Modern Demand Gen
Data Orchestration
CRM Enrichment Basics & How to Measure the ROI
In today's dynamic B2B landscape, the power lies in the hands of those who can harness accurate and comprehensive contact data.
By
Primer team
on
September 14, 2023
Data Providers
Data Orchestration
Data Enrichment Basics: What It Is and Why It Matters
Welcome to the untapped potential of data enrichment—a game-changer that goes beyond mere data collection.
By
Primer team
on
September 7, 2023
Data Providers
Data Orchestration
Why You're Kind of Crazy If You Don't Do B2B Data Enrichment
Customer data, product data, and market data remain largely untapped resources for many organizations.
By
Primer team
on
September 1, 2023
Data Orchestration
Data Providers
Challenging the Norm: How B2B Signal Data is Redefining Marketing
Personalization and data-driven insights have become the cornerstones of effective marketing strategies.
By
Primer team
on
August 31, 2023
Announcement
Modern Demand Gen
Data Orchestration
Building a Lean B2B Startup Growth Stack
In the increasingly complex B2B business, it takes years to understand which tools give you the most bang for your buck and which are just not worth the overhead.
By
Keith Putnam-Delaney
on
March 22, 2023
Data Providers
Data Orchestration
Everything You Need to Know About B2B Marketing Data in 2023
In this guide, we break down the types, sources, challenges, and best practices of B2B marketing data
By
Kinjal Dagli
on
March 10, 2023
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