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B2B Targeted Marketing: Primer vs. Metadata Platform
Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.
By
Primer team
on
April 18, 2023
ICP Tips
Modern Demand Gen
Sales Alignment
Tracking & Attribution
Data Orchestration
ICP Tips
Data Providers
Account-Based Marketing
B2B Advertising
Announcement
ICP Tips
How to Use Customer Data to Create an ICP Feedback Loop
Knowing your ideal customer is not a luxury — it's a necessity
By
Primer team
on
October 10, 2023
ICP Tips
Mastering the Art and Science of Your Ideal Customer Profile
Navigating the path to your best customers is both an art and a science.
By
Primer team
on
September 28, 2023
ICP Tips
The Basics of Ideal Customer Profiles in B2B Marketing + Free Templates
ICPs are useless if they can't tell you which customer is more likely to buy.
By
Sneh Ratna Choudhary
on
May 12, 2023
Data Providers
ICP Tips
How to Create a Data-Driven ICP in 5 Steps: Ideal Customer Profiles for B2B
Five simple steps to create an ideal customer profile that your entire company can agree on
By
Adam Rutkowski
on
January 23, 2023
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