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B2B Targeted Marketing: Primer vs. Metadata Platform
Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.
By
Primer team
on
April 18, 2023
Modern Demand Gen
Modern Demand Gen
Sales Alignment
Tracking & Attribution
Data Orchestration
ICP Tips
Data Providers
Account-Based Marketing
B2B Advertising
Announcement
B2B Advertising
Modern Demand Gen
Account-Based Marketing
Hyper-Targeting vs. Broad Targeting: It's a False Dichotomy
The debate between hyper-targeted marketing campaigns and mass marketing continues.
By
Primer team
on
September 29, 2023
Modern Demand Gen
Building and Growing a Healthy B2B Email List Has Changed
Owning your audience trumps renting it.
By
Sneh Ratna Choudhary
on
September 19, 2023
Data Providers
Sales Alignment
Modern Demand Gen
Data Orchestration
CRM Enrichment Basics & How to Measure the ROI
In today's dynamic B2B landscape, the power lies in the hands of those who can harness accurate and comprehensive contact data.
By
Primer team
on
September 14, 2023
Sales Alignment
Modern Demand Gen
Rethinking the B2B Lead Qualification: 5-Step Checklist
The truth is the old playbook for lead qualification is outdated and often misleading.
By
Primer team
on
September 8, 2023
Modern Demand Gen
Sales Alignment
5 Steps to Effective Lead Nurturing in the B2B Sales Funnel
Your B2B lead nurturing efforts seem to hit a wall. Sound familiar?
By
Primer team
on
September 6, 2023
Modern Demand Gen
B2B Marketing and Sales in 2023: Growth Strategies in a Turbulent Market
In the tough economy of 2023, growing a software startup business is harder than ever.
By
Keith Putnam-Delaney
on
August 25, 2023
Account-Based Marketing
Modern Demand Gen
5 ABM Best Practices to Drive More Sales Accepted Opportunities
ABM campaigns have to be matched to your buyer’s journey.
By
Sneh Ratna Choudhary
on
June 23, 2023
B2B Advertising
Modern Demand Gen
B2B Marketing Beyond LinkedIn and Email
LinkedIn and the email inbox might be the MOST challenging places to get attention because there is so much direct competition.
By
Jonah Katz
on
May 19, 2023
Sales Alignment
Modern Demand Gen
The Ultimate Guide to B2B Lead Generation
Changing buyer behavior, industry trends, and your product/service category greatly influence your lead generation strategy.
By
Sneh Ratna Choudhary
on
March 31, 2023
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