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B2B Targeted Marketing: Primer vs. Metadata Platform
Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.
By
Primer team
on
April 18, 2023
Sales Alignment
Modern Demand Gen
Sales Alignment
Tracking & Attribution
Data Orchestration
ICP Tips
Data Providers
Account-Based Marketing
B2B Advertising
Announcement
Sales Alignment
Extended B2B Sales Cycle: How to Keep Closing
With the economy on shaky ground, many B2B companies are seeing their sales cycles drag on.
By
Primer team
on
October 23, 2023
Sales Alignment
How to Use Data to Align Sales and Marketing
When sales and marketing don't quite align, valuable opportunities can slip through the cracks.
By
Primer team
on
October 20, 2023
Sales Alignment
Maximizing ROI: How Certain Marketing Metrics Are Lying to You
In the digital age, marketing metrics rule the roost.
By
Primer team
on
October 6, 2023
Data Providers
Sales Alignment
Modern Demand Gen
Data Orchestration
CRM Enrichment Basics & How to Measure the ROI
In today's dynamic B2B landscape, the power lies in the hands of those who can harness accurate and comprehensive contact data.
By
Primer team
on
September 14, 2023
Sales Alignment
Modern Demand Gen
Rethinking the B2B Lead Qualification: 5-Step Checklist
The truth is the old playbook for lead qualification is outdated and often misleading.
By
Primer team
on
September 8, 2023
Modern Demand Gen
Sales Alignment
5 Steps to Effective Lead Nurturing in the B2B Sales Funnel
Your B2B lead nurturing efforts seem to hit a wall. Sound familiar?
By
Primer team
on
September 6, 2023
Sales Alignment
The Cost of Misalignment: Why Sales and Marketing Collaboration Matters
A harmonious relationship between sales and marketing is crucial for driving growth and customer retention.
By
Primer team
on
September 4, 2023
Sales Alignment
Modern Demand Gen
The Ultimate Guide to B2B Lead Generation
Changing buyer behavior, industry trends, and your product/service category greatly influence your lead generation strategy.
By
Sneh Ratna Choudhary
on
March 31, 2023
B2B Advertising
Modern Demand Gen
Sales Alignment
How to Personalize Paid Social and Outbound
Go beyond name, title, or company size to find data points that can communicate the benefits of your product.
By
Keith Putnam-Delaney
on
December 16, 2022
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