Sales Alignment

Extended B2B Sales Cycle: How to Keep Closing

With the economy on shaky ground, many B2B companies are seeing their sales cycles drag on.

How to Use Data to Align Sales and Marketing

When sales and marketing don't quite align, valuable opportunities can slip through the cracks.

Maximizing ROI: How Certain Marketing Metrics Are Lying to You

In the digital age, marketing metrics rule the roost.

CRM Enrichment Basics & How to Measure the ROI

In today's dynamic B2B landscape, the power lies in the hands of those who can harness accurate and comprehensive contact data.

Rethinking the B2B Lead Qualification: 5-Step Checklist

The truth is the old playbook for lead qualification is outdated and often misleading.

5 Steps to Effective Lead Nurturing in the B2B Sales Funnel

Your B2B lead nurturing efforts seem to hit a wall. Sound familiar?

The Cost of Misalignment: Why Sales and Marketing Collaboration Matters

A harmonious relationship between sales and marketing is crucial for driving growth and customer retention.

The Ultimate Guide to B2B Lead Generation

Changing buyer behavior, industry trends, and your product/service category greatly influence your lead generation strategy.

How to Personalize Paid Social and Outbound

Go beyond name, title, or company size to find data points that can communicate the benefits of your product.