Videos

As the effectiveness of our untargeted search ads diminishes over time, we’ve conducted an A/B test comparing targeting strategies for Google AdWords search ads. Check out our takeaways to unlock 4.5X search ad efficiency gains.

Watch the video to learn how smart B2B marketers can future-proof themselves by taking control of their own tracking.

Strategic adoption strategies that leverage IP strengths unlock long-lasting identifier capabilities. The integration roadmap is waiting for creative marketers to explore.

Watch the video to learn how we approach attribution at Primer and set the framework for your ad spend evaluation.

In order to understand how B2B keyword intent data works, we have to understand how the ad tech ecosystem works. Watch the video guide to decipher the B2B intent data universe.

When we peeked under the hood of Facebook’s "Advantage Plus" option, it seemed to just be their usual interest and demographic targeting. Watch the video to compare Primer Audience and Facebook Native Targeting.

The video guide will help marketers at B2B SaaS companies select the provider that best meets their B2B data needs while providing the best value for the company’s budget.

Here’s a brief history of B2B data in the areas of validation, patterning, data providers, and data tools. If you're struggling to figure out and navigate your B2B data strategy, we are here to help.

B2B attribution is notoriously difficult. And the beauty of Primer is that it lets you understand your audiences down to a person or company level, which then allows you to attribute. Watch the video to learn how.

Google Ads offers specificity to campaign goals. In this step-by-step guide, we'll show you how to set up an effective Google Search campaign using Primer.

In this video guide, we'll show you how to set up an effective Google Display campaign using Primer to reach your target audience efficiently.

Watch a walk through the process of setting up a YouTube campaign in Google Ads. It's a breeze, so grab a coffee, sit back, and follow these steps to get started.