December 2025: Audiences just got even bigger

Our audience database just got a major upgrade—delivering bigger, high-quality audiences that help you reach the right customers and drive better performance.
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Our December 2025 Update:

Match rate increase by 120%

ICP
Q3 2025
Audience Size
Q4 2025
Audience Size
Matched Size Improvement (Google)
Matched Size Improvement (Meta)
Matched Size Improvement (LinkedIn)
Matched Size Improvement
(Reddit)
US Software Engineers
Q3 2025
Audience Size
2.3M
Q4 2025
Audience Size
2.4M
Matched Size Improvement (Google)
63%
Matched Size Improvement (Meta)
0%
Matched Size Improvement (Linkedin)
36%
Matched Size Improvement (Reddit)
32%
US IT
Q3 2025
Audience Size
796K
Q4 2025
Audience Size
812K
Matched Size Improvement (Google)
0%
Matched Size Improvement (Meta)
18%
Matched Size Improvement (LinkedIn)
16%
Matched Size Improvement (Reddit)
0%
US Finance & Accounting
Q3 2025
Audience Size
2.1M
Q4 2025
Audience Size
2.2M
Matched Size Improvement (Google)
0%
Matched Size Improvement (Meta)
6%
Matched Size Improvement (LinkedIn)
0%
Matched Size Improvement (Reddit)
4%
US Marketers
Q3 2025
Audience Size
1.3M
Q4 2025
Audience Size
1.3M
Matched Size Improvement (Google)
0%
Matched Size Improvement (Meta)
4%
Matched Size Improvement (LinkedIn)
9%
Matched Size Improvement (Reddit)
56%
US CEOs & Founders
Q3 2025
Audience Size
2.2M
Q4 2025
Audience Size
2.7M
Matched Size Improvement (Google)
10%
Matched Size Improvement (Meta)
14%
Matched Size Improvement (LinkedIn)
21%
Matched Size Improvement (Reddit)
21%
US Sales
Q3 2025
Audience Size
1M
Q4 2025
Audience Size
1M
Matched Size Improvement (Google)
0%
Matched Size Improvement (Meta)
0%
Matched Size Improvement (LinkedIn)
18%
Matched Size Improvement (Reddit)
0%
US HR, People & Talent
Q3 2025
Audience Size
1.1M
Q4 2025
Audience Size
1.5M
Matched Size Improvement (Google)
-3%
Matched Size Improvement (Meta)
0%
Matched Size Improvement (LinkedIn)
31%
Matched Size Improvement (Reddit)
0%
US Legal
Q3 2025
Audience Size
695K
Q4 2025
Audience Size
725K
Matched Size Improvement (Google)
0%
Matched Size Improvement (Meta)
-4%
Matched Size Improvement (LinkedIn)
3%
Matched Size Improvement (Reddit)
36%
US Medical Doctors
Q3 2025
Audience Size
69K
Q4 2025
Audience Size
74K
Matched Size Improvement (Google)
5%
Matched Size Improvement (Meta)
4%
Matched Size Improvement (LinkedIn)
4%
Matched Size Improvement (Reddit)
3%
US Restaurant Owners
Q3 2025
Audience Size
3.6K
Q4 2025
Audience Size
5K
Matched Size Improvement (Google)
17%
Matched Size Improvement (Meta)
54%
Matched Size Improvement (LinkedIn)
37%
Matched Size Improvement (Reddit)
17%
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Targeting the right people at the right time – across all major ad platforms – just got easier.

Our new features bring transparency to audience building like no other platform can.
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Understand where you win
See your closed won rate among different types of people and companies.
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Target by Stage of Funnel
Easily turn HubSpot or Salesforce records into ad audiences to nurture them down-funnel
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in Beta
Track your Conversions (Beta)
See your audience conversions by source and by exposure. Primer has built in incrementality testing.
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Target Your Best Fit Customers
Across All Major Paid Social Platforms

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Primer users are excited!
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“I’m building an audience for the first time with the new UI and wanted to say I’m loving how you can see the summary and then really add things to exclusions from it 🔥.”
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“This is awesome! Building a new audience today! Such a major update, congrats team!!!”
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"Finding quality leads aligned with our ICP has always been a challenge — Primer’s recent improvements have unlocked significant performance efficiency improvements, as well as scale."
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Stop wasting ad spend. Start proving impact

Create a free account and start testing
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