Connect 6sense + Primer (via CRM)

When you already use 6sense for account prioritization and intent, you can plug Primer into your workflow to extend reach and enhance your advertising execution. While there is no direct native connector between Primer and 6sense (due to platform overlap), you can route 6sense data into your CRM (e.g., Salesforce or HubSpot), then sync enriched audiences from your CRM into Primer for activation across ad platforms.

How Primer Works with 6sense (via CRM)

Here’s the flow: 6sense detects and scores high-potential accounts and contacts based on intent, engagement, and fit. Those records are then pushed into your CRM, where you add the 6sense signal or segment. Primer connects to your CRM, takes those scored records, enriches them with our proprietary first-party + third-party B2B data, and then syncs them into your chosen ad destinations.

This gives you two advantages:

You activate 6sense signal-driven accounts in more paid media channels.

You extend those audiences with verified contact and company matches (via Primer) to reach decision-makers that 6sense may have flagged but can’t directly target in ads.

In short: 6sense builds the signal, your CRM carries the data, Primer executes the ad audience activation and reach expansion.

What You Can Do with 6sense + Primer (via CRM)

Push 6sense-scored accounts and contacts into your CRM and tag them for audience building in Primer.

Enrich those CRM records with Primer’s B2B identity graph (job titles, seniority, company hierarchy, technographics) to increase match rate and reach.

Sync the enriched segment from your CRM into Primer and select the ad platforms where you want to activate.

Exclude current customers or low-fit accounts using Primer’s suppression logic, ensuring your media spend focuses on net-new opportunities.