All Connections
Connect X (Twitter) Ads with Primer
This integration is currently in beta and available to select customers. It enables you to sync Primer audiences directly into X Ads Manager through a Census-powered connection — allowing you to test how precision B2B audiences perform against Twitter’s native targeting options.
How Primer Works with X Ads
X Ads’ native targeting focuses on interests, keywords, and followers — powerful for reach, but not for precision. Primer changes that.
Through this beta connection, Primer syncs both your first-party CRM and website audiences and compliant third-party B2B data into X as Customer List Audiences. This means you can target verified companies, job titles, and decision-makers with unmatched granularity, far beyond what’s possible inside Twitter Ads alone.
By enriching your data with Primer’s proprietary identity graph, you can expand reach to accounts that match your ICP, suppress existing customers, and deliver ads to buyers who would otherwise be impossible to reach through interest or follower targeting.
The integration is powered by Census until it is promoted out of beta, ensuring secure, privacy-compliant audience delivery. Reporting and automated refresh capabilities will be added as the integration evolves.
What You Can Do with X (Twitter) Ads (Beta) + Primer
Sync first-party CRM and website data to X Ads via Census.
Expand reach using Primer’s compliant third-party B2B data.
Build high-match Customer List Audiences of verified companies and contacts.
Exclude current customers, employees, and competitors automatically.
Test ICP-level targeting accuracy vs. native X Ads performance.
Share feedback to help refine this beta integration.
