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Connect YouTube with Primer
Turn YouTube into a true B2B channel. Primer connects your CRM and compliant third-party data to Google Ads — powering Demand Gen and YouTube Awareness campaigns that actually reach your ideal accounts and contacts.
How Primer Works with Youtube Ads
YouTube is built for scale — but not for B2B precision. Primer changes that by syncing your CRM, website, and proprietary B2B contact data into Google Ads as custom audience segments for YouTube.
Instead of relying on Google’s vague in-market or affinity audiences, you can target real decision-makers at real companies — the same ones in your pipeline or ICP list. Primer automatically builds and refreshes these audiences, so your YouTube Ads stay aligned with your live funnel data.
With match rates that often reach 30–40%, Primer lets B2B marketers run high-impact Demand Gen and awareness campaigns that stay focused on verified business buyers — not random consumers.
What You Can Do with YouTube + Primer
Build B2B audiences for YouTube Demand Gen and Awareness campaigns.
Reach verified business contacts using first- and third-party data.
Retarget Salesforce or HubSpot opportunities and high-intent visitors.
Suppress customers or irrelevant accounts to focus spend on new buyers.
Refresh and sync audiences automatically — no manual CSVs.
Measure engagement and conversion lift by audience in Primer.
Popular Plays Using YouTube
Top
Demand Gen Campaigns on YouTube
Turn Google Demand Gen into a true B2B performance channel
See step by step
Top
YouTube Awareness for ICP Accounts
Reach decision-makers at your target companies with high-impact video creative
See step by step
Bottom
CRM Retargeting on YouTube
Re-engage open opportunities and lost deals with video content that drives them back into pipeline
See step by step
Explore all Plays
