Account-based marketing with
G2 + Primer

G2 Buyer Intent uncovers buyers actively shopping for a solution like yours. Primer turns these accounts into actionable audiences.

Cross platform targeting

ICP analysis for sales & marketing alignment
Actionable audiences
12+ data sources for advanced enrichment
300+ filters for cross-platform audience targeting

Buyer Intent

Website de-anonymization
3rd party buying signals at the keyword or topic level
Account prioritization
Account engagement

Different tools with different purposes

Real results that count

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Supercharge your ABM motion through targeted ads and emails

Extend your ABM strategy to every destination

Read our ABM playbook

See improvements in reach, email engagement, and cost-per-lead efficiency

60%-90%

match rates

20%+

CVRs on accounts where ads and cold emails are synchronized

16%

CVR on a minimum spend

Reach target accounts with Primer-powered ABM