Bring your conversion data together. Explore it your way.

Connect your ad accounts, CRM, and Primer Pixel. Filter by company, audience, campaign, or funnel stage, and compare first-, last-, and any-touch views.

Look beyond total conversions. Understand fit, progression, and value.

Explore performance across the funnel.

Connect your ad accounts, website activity, and CRM once. Then tell Primer who you sell to and what counts as progress, so every report reads your funnel the way your team does.

Choose the report that fits how you measure.

Start from Primer’s report library: Paid Impact, ABM Progression, Conversion Paths, and Holdout Test. Then ask follow-up questions to dig into any number, segment, or account.

Compare attribution views. Prove what advertising changed.

First, last, and any touch describe the same journey in different ways. Eligible holdout tests compare a held-back group to calculate incremental lift.

Attribution

describes recorded journeys.

Holdout tests

estimate incremental impact.

Send conversion signals where your team works.

Route conversions with buyer and account intent to your CRM, Slack, spreadsheets, or data warehouse.

Explore connections →

See what better audience decisions can change.

Frequently asked questions

Do I need to launch a new audience to start?

You can begin by connecting supported ad accounts, your CRM, and website activity to investigate the data available to Primer. Some analyses, including holdout experiments, require their own setup and observation period.

How is this different from an ad-platform dashboard?

Primer brings campaign performance together with audience identity and CRM outcomes. You can examine the buyers behind conversions, follow pipeline progression, and ask questions that inform your next targeting or campaign decision.

Does attribution prove that an ad caused a conversion?

No. Attribution describes recorded touches associated with conversions. An appropriately designed holdout test estimates incremental impact by comparing treatment and control groups. A test may need more data before it supports a clear conclusion.

Can Primer tell me where to change budget?

You can ask Primer to investigate performance and identify opportunities to consider increasing or reducing investment. Review the supporting evidence and recommendation before making a budget change.

Can I use my own definition of a qualified buyer?

Yes. Define your ICP and configure your deal stages so you can examine results against the buyers and milestones relevant to your business.

Where can I send conversion data?

Supported destinations and actions depend on the integration. Explore the available connections to see which workflows fit your setup.

Explore connections →

Campaign	Platform	Spend	Known-qualified conversions	Known-qualified CPL	Opportunities created
ICP Thought LeadershipLowest known-qualified CPL	LinkedIn Ads	$18,400	46	$400	9
High-Intent Search	Google Ads	$22,800	38	$600	7
Lookalike Prospecting	Meta Ads	$14,700	21	$700	3

Job function	Outside current audiences	Inside current audiences
Marketing Operations	6 · 46%	3 · 9%
Demand Generation	3 · 23%	14 · 40%
Revenue Operations	2 · 15%	5 · 14%
Other marketing roles	2 · 15%	13 · 37%

Understand how paid’s performing. Know what to do next.

Get from “what’s happening?” to “here’s what to try.”

Your most efficient campaign may have room to scale.

Some of your qualified converters fall outside your current audiences.

Test a new audience of Marketing Operations leaders at midmarket software companies.

A · Hypothesis

C · Test approach

B · Proposed audience

D · Success criteria