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Turn targeting
into your competitive advantage
Competitors can copy your messaging but they can’t copy your audience targeting. Convert more customers by reaching your ideal audience in more places.
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Primer makes it easy to reach your ICP everywhere
Manage your audiences by funnel stage & channel
Top of Funnel
pMax
Primer as Signal vs. No Signal
Unbranded Search
Exclusion Targeting
Unbranded Search
Inclusion Targeting
Meta
Lead Gen on FB/IG
LinkedIn
Drive Higher Quality Conversions
Middle of Funnel
Branded Search
Exclusion Play
HubSpot Buyer Intent
Turn website reveal data into ad audience
6sense Ad Expansion
Expand 6sense intent data to more ad channels
Koala Signals into Ads
Turn intent data into ad audiences
Bottom of Funnel
CRM Retargeting
Down-Funnel Acceleration
OppAcceleration
Buying Committee Retargeting
Build audiences with incredible flexibility
Combine CRM, CSV, and Primer’s datasets to build broad or incredibly specific audiences.
Choose from popular pre-built templates
See how audience building works
Build custom audiences with your CRM and Primer’s filters
See how enrichment waterfalls work
in Beta
Build audiences that look like your Salesforce Conversions
See how audience building works
Enrich audiences with valuable data
Make decision-makers reachable on more channels by maximizing enrichment
Include dozens of fields in your output
See how audience building works
Optimize work email & phone number fill rates with Primer’s proprietary enrichment waterfalls
See how enrichment waterfalls work
Validate audience composition down to the individual level
See how audience building works
Sync audiences to all major
inbound/outbound channels
Surround sound your ideal customers by syncing the same audience to every channel
Deploy ad audiences to Meta, LinkedIn, and Google
See how audience building works
Choose to maximize paid social match rates
See how enrichment waterfalls work
Enrich existing Salesforce records or auto-create new Accounts & Contacts
See how audience building works
Prove results with revenue attribution
See the impact of your audiences on pipeline and revenue
in Beta
See how many opportunities are associated with an audience
See how audience building works
Check if audience performance is trending up or down
See how enrichment waterfalls work
Compare audiences against each other to pick winners
See how audience building works
Built to scale
Built with privacy in mind
Primer is GDPR and CCPA compliant. We take extra steps to ensure PII is protected.
Secure by design
Primer is SOC 2 Type 2 certified. We anonymize, encrypt, and safeguard your data.
Guided by growth experts
Collaborate with a dedicated growth strategist to adjust your audience strategy and iterate.
Reach your B2B buyers
across every channel
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San Francisco, CA
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Primer for Agencies
Overview
Features
Why Primer
Primer+
Google pMax
Unbranded Search Exclusion Targeting
Unbranded Search Inclusion Targeting
Meta Lead Gen
LinkedIn Efficiency
Branded Search
HubSpot Buyer Intent
6sense Ad Expansion
Koala Signals into Ads
CRM Retargeting
Opp Acceleration
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