When to use
You have:
strong site traffic but low retargeting reach.
You suspect:
Safari, Firefox, or Brave visitors aren’t being captured by pixels.
You want:
to reach these visitors across Google, Meta, LinkedIn, and YouTube.
Tools You’ll Need:
Primer Pixel
Identifies buyers and companies visiting your site
Primer Audience Builder
Segments revealed visitors for retargeting
Ad Platforms (Meta, Google, LinkedIn, YouTube)
Activates revealed audiences
CRM Connection
Quantifies incremental lift on pipeline
Launch Checklist
Primer pixel:
installed
Website Reveal:
enabled
High-intent audiences:
created (≥500 accounts)
Audiences:
synced to ad platforms
Primer Reveal recovers that lost visibility by tying sessions back to verified companies or buyers. You can now retarget high-intent visitors who would’ve otherwise gone dark, and attribute conversions back to top-funnel exposure.
Prerequisites:
Pixel firing
Ad Platforms linked
CRM integration
Step 1
Enable Website Reveal & Identify Hidden Visitors
Install Primer pixel and enable Website Reveal.
Note:
Primer supports contact-level reveal in the U.S. for person-based retargeting and company-level reveal internationally for privacy-safe account-based retargeting.
Step 2
Build Retargeting Audiences from Revealed Buyers
Create segmented audiences such as: “ICP visitors not yet converted”
Sync directly to ad platforms for omnichannel retargeting.
Tip:
Even if your ad platforms can’t see Safari users, Primer can — and adds them back into your retargeting pools.
Step 3
Expand Reach Across Channels
Add audiences to retargeting campaigns on Meta, LinkedIn, Google.
Principle
Impact
Pixels miss privacy-blocked traffic
Primer reveals the accounts and buyers those pixels can’t see.
Contact-level retargeting improves precision
Reach known buyers directly in the U.S. for higher response and ROI.
Company-level retargeting maintains compliance
Target accounts globally without personal data exposure.
Recovered signal = bigger audience pools
Reclaim Safari, Firefox, and Brave users for full-funnel coverage.
Holdout testing ties impact of ads to conversion rate
Prove that this extra layer of retargeting drives measurable pipeline impact.
Step 4
Measure Lift & Attribution
Primer automatically creates a holdout audience (a random 10–20% of your target accounts) that does not see your ads.
Gauge the increase in conversion rate among revealed visitors exposed to your retargeting ads vs. those unexposed.
Tip:
Larger revealed audiences and 3–4 week runs are best for statistical confidence.
What to expect
Metric
Before Primer
After Primer Reveal
Retargetable audience size
3.4 K
9.8 K (+188%)
CPL (from revealed traffic)
$970
$510 (–47%)
Incremental pipeline lift
-
+31%
Metric
Retargetable audience size
Before Primer
3.4 K
After Primer Reveal
9.8 K (+188%)
Metric
CPL (from revealed traffic)
Before Primer
$970
After Primer Reveal
$510
(–47%)
(–47%)
Metric
Incremental pipeline lift
Before Primer
-
After Primer Reveal
+31%
