Stop wasting 70¢ of every Meta or Google dollar on the wrong people.
2
Cross-channel scale →
Activate the same ICP on Meta, Google, LinkedIn, YouTube, Reddit, TikTok.
3
Deterministic data →
Joined B2B + B2C sources; no fuzzy ‘close-enough’ matching.
4
Proven CAC cuts →
Zip slashed blended CAC –38% in 5 weeks.
Primer powers todays top GTM teams
Chris Nguyen
Head of Growth Marketing, Air
Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.
Senior Director of Demand Generation and Digital Marketing, Zylo
We pivoted to a new vertical in five minutes. We cloned an existing audience, filtered by vertical, and instantly had a campaign-ready list of 75,000 decision-makers."
"Finding quality leads aligned with our ICP has always been a challenge — Primer’s recent improvements have unlocked significant performance efficiency improvements, as well as scale."
Q: Does the trial clock start immediately after I sign up?
A: No. Primer is free forever until you sync an audience out of Primer into your ad account. At that point the clock starts on a 30 day free trial. Plenty of time to test the impact of Primer in your ad campaigns. Looking for test inspo? Check out our use cases.
Q: Did I need to input a credit card for the trial?
A: No. It’s completely free. There are no surprise charges with Primer, ever.
Q: What happens after the trial?
A: When your 30-day trial wraps, any audiences you built keep their last synced snapshot, but they stop refreshing. Campaigns keep running for awhile—but eventually the audiences will be withdrawn if you haven’t upgraded.
Q: How are “active audiences” counted?
A: An audience takes a slot the moment it starts building and keeps it while its status is Synced (refreshing every 7 days) or Incomplete (still crunching data). Archive or pause an audience and the slot opens up instantly. Historical audiences that are only used for look-back analysis don’t count against your limit.
Q: What match rates should I expect outside the U.S.?
A: Coverage varies by region, but a good rule of thumb:
Region
Meta Match Rate
Lift vs. Native Uploads*
U.S
55-65%
+500%
EMEA
25-30%
+200%
APAC
15-20%
+50%
*Compared to the same contact list uploaded directly to Meta, Google, or LinkedIn. We’re always adding new data sources, so these numbers improve over time—and we’ll surface expected match rate before you hit “Sync.”
Q: Does Primer alter my budgets or creative?
A: Nope. We push the audience; you (or your agency) handle bids, budgets, ads, and creative tweaks. The only thing we “touch” post-sync is refresh the audience members—nothing else in your account changes.
Q: How does Primer keep my data secure?
SOC 2 Type II compliant — Audited annually. Learn more in our Trust Center.
Encryption everywhere — TLS 1.2+ in transit, AES-256 at rest.
Minimal retention — Raw PII is salted & SHA-256-hashed, then purged after cancellation.
Isolated VPCs & least-privilege access — Engineering and support use short-lived, audited credentials.
GDPR/CCPA ready — Online DPA. Your data is never sold or shared.
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