March 2026: Audiences just got even bigger

Our audience database just got a major upgrade—delivering bigger, high-quality audiences that help you reach the right customers and drive better performance.
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Our March 2026 Update:

Match rate increase by 120%

ICP
Q4 2025 Size
Q1 2026 Size
Matched Size (Google)
Matched Size  (Meta)
Matched Size  (LinkedIn)
Matched Size  
(Reddit)
US Software Engineers
Q3 2025
Audience Size
2.4M
Q4 2025
Audience Size
2.5M
Matched Size Improvement (Google)
570K
Matched Size Improvement (Meta)
1M
Matched Size Improvement (Linkedin)
2M
Matched Size Improvement (Reddit)
300K
US IT
Q3 2025
Audience Size
812K
Q4 2025
Audience Size
817K
Matched Size Improvement (Google)
290K
Matched Size Improvement (Meta)
703K
Matched Size Improvement (LinkedIn)
710K
Matched Size Improvement (Reddit)
140K
US Finance & Accounting
Q3 2025
Audience Size
2.2M
Q4 2025
Audience Size
2.2M
Matched Size Improvement (Google)
770K
Matched Size Improvement (Meta)
2M
Matched Size Improvement (LinkedIn)
2M
Matched Size Improvement (Reddit)
260K
US Marketers
Q3 2025
Audience Size
1.3M
Q4 2025
Audience Size
1.3M
Matched Size Improvement (Google)
460K
Matched Size Improvement (Meta)
1.2M
Matched Size Improvement (LinkedIn)
1.2M
Matched Size Improvement (Reddit)
180K
US CEOs & Founders
Q3 2025
Audience Size
2.7M
Q4 2025
Audience Size
2.7M
Matched Size Improvement (Google)
1.1M
Matched Size Improvement (Meta)
2.7M
Matched Size Improvement (LinkedIn)
2.4M
Matched Size Improvement (Reddit)
450K
US Sales
Q3 2025
Audience Size
1M
Q4 2025
Audience Size
1M
Matched Size Improvement (Google)
390K
Matched Size Improvement (Meta)
1M
Matched Size Improvement (LinkedIn)
940K
Matched Size Improvement (Reddit)
140K
US HR, People & Talent
Q3 2025
Audience Size
1.5M
Q4 2025
Audience Size
1.5M
Matched Size Improvement (Google)
490K
Matched Size Improvement (Meta)
1.3M
Matched Size Improvement (LinkedIn)
1.4M
Matched Size Improvement (Reddit)
150K
US Legal
Q3 2025
Audience Size
725K
Q4 2025
Audience Size
725K
Matched Size Improvement (Google)
280K
Matched Size Improvement (Meta)
714K
Matched Size Improvement (LinkedIn)
650K
Matched Size Improvement (Reddit)
110K
US Medical Doctors
Q3 2025
Audience Size
74K
Q4 2025
Audience Size
75K
Matched Size Improvement (Google)
12K
Matched Size Improvement (Meta)
35K
Matched Size Improvement (LinkedIn)
64K
Matched Size Improvement (Reddit)
3K
US Restaurant Owners
Q3 2025
Audience Size
5K
Q4 2025
Audience Size
45K
Matched Size Improvement (Google)
15K
Matched Size Improvement (Meta)
39K
Matched Size Improvement (LinkedIn)
39K
Matched Size Improvement (Reddit)
4K
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Targeting the right people at the right time – across all major ad platforms – just got easier.

Our new features bring transparency to audience building like no other platform can.
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Understand where you win
See your closed won rate among different types of people and companies.
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Target by Stage of Funnel
Easily turn HubSpot or Salesforce records into ad audiences to nurture them down-funnel
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Track your Conversions (Beta)
See your audience conversions by source and by exposure. Primer has built in incrementality testing.
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Target Your Best Fit Customers
Across All Major Paid Social Platforms

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Primer users are excited!
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“I’m building an audience for the first time with the new UI and wanted to say I’m loving how you can see the summary and then really add things to exclusions from it 🔥.”
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“This is awesome! Building a new audience today! Such a major update, congrats team!!!”
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"Finding quality leads aligned with our ICP has always been a challenge — Primer’s recent improvements have unlocked significant performance efficiency improvements, as well as scale."
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Stop wasting ad spend. Start proving impact

Create a free account and start testing
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