Microsoft Ads
Primer syncs B2B audiences to Microsoft Ads as Customer Lists, so you can reach high-intent searchers on Bing and partner sites, typically matching 25–30% compared with about 2% without Primer.
Product example: an audience sent to LinkedIn, Meta, Google Ads, YouTube, Reddit, DV360 and Microsoft Ads. Primer automatically enriches the audience, raising match rates from about 50% to 80–95% on LinkedIn, about 20% to 65–85% on Meta, and from 2% to 35–45% on Google Search, 20–45% on YouTube, 15–60% on Reddit, 40–60% on DV360 and 25–30% on Microsoft Ads.
Typically 25–30%, compared with about 2% without Primer.
Microsoft takes up to 48 hours to build a Customer List and report its size.
Usually the Customer List terms haven’t been accepted. Accept them in Microsoft Advertising, then rerun the sync.
Bring your data in, send audiences out, and see what’s working—across the tools your team already uses.
