The Trade Desk
Primer sends enriched, privacy-safe B2B audiences to The Trade Desk through Fivetran for open-web programmatic campaigns. The Trade Desk is a beta destination available on the Scale plan on request.
Product example: an audience sent to LinkedIn, Meta, Google Ads, YouTube, Reddit, DV360 and Microsoft Ads. Primer automatically enriches the audience, raising match rates from about 50% to 80–95% on LinkedIn, about 20% to 65–85% on Meta, and from 2% to 35–45% on Google Search, 20–45% on YouTube, 15–60% on Reddit, 40–60% on DV360 and 25–30% on Microsoft Ads.
Not yet. It’s a beta destination available on request.
Through Fivetran. Support sets up the connection to your seat.
Beta destinations are available on the Scale plan.
Bring your data in, send audiences out, and see what’s working—across the tools your team already uses.
