Make cold email more inviting

People are much less likely to reply to brands they don’t know. Why not ensure you only go outbound to decision-makers that have seen your ads?
Watch how powerful 1:1 ads & outbound can be
Watch how powerful 1:1 ads & outbound can be
Watch how powerful 1:1 ads & outbound can be
Primer makes it easy for ad audiences & outbound lists to be 1:1
Build brand exposure through ad audiences
Transform the ad audience into an outbound list
See a lift in open, reply rates, and conversion rates

Turn your ad audience into sales-ready contacts in minutes

1
Build your ICP audience & serve it ads
Create an audience that looks like an ICP segment, sync it to Meta, LinkedIn and Google, and serve ads.
See how it works
2
Narrow your audience down
Duplicate the ad audience and make it more focused. Choose to exclude all existing Salesforce contacts and/or narrow it down to only the most senior titles.
3
Enrich with email & phone
Add in Neverbounce-checked work emails & verified mobile phone numbers so your sales team can get in touch.
4
Feed sales new contacts
Sync new Contacts directly into Salesforce or export the audience as a CSV and hand it off to RevOps.
5
Measure the lift in outbound performance
Compare the ads + outbound conversion rate vs. outbound-only. You’ll see a difference.

Why Sales teams love Primer contacts

Ben Pollack, Head of Growth at Charthop, explains how Primer underpins their entire targeting strategy.
With Primer, you never worry if your 
targeting is the problem
No blackbox
Know exactly who your ads are reaching when you can see who’s in your audience.
More confidence
Stop guessing on what to optimize. It won’t be your audience. It will be your content and copy.
Extra guidance
Primer’s team of growth strategists are here to help with recommendations and advice.
Primer powers today’s most efficient growth teams
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!
Read the case studies
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.
Read the case studies
Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."
Read the case studies
Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
Spring Sanchez
Growth Marketer, Airgap
Read the case studies
Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%
Spring Sanchez
Growth Marketer, Airgap
Isaac Ware
Director of Demand Generation, UserGems
We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.
Read the case studies
Isaac Ware
Director of Demand Generation, UserGems

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