Costs less than a leaky funnel

No. Primer is free forever until you sync an audience out of Primer into your ad account. At that point the clock starts on a 30 day free trial. Plenty of time to test the impact of Primer in your ad campaigns. Looking for test inspo? Check out our use cases.

No. It’s completely free. There are no surprise charges with Primer, ever.

When your 30-day trial wraps, any audiences you built keep their last synced snapshot, but they stop refreshing. Campaigns keep running for awhile—but eventually the audiences will be withdrawn if you haven’t upgraded.

An audience takes a slot the moment it starts building and keeps it while its status is Synced (refreshing every 7 days) or Incomplete (still crunching data). Archive or pause an audience and the slot opens up instantly. Historical audiences that are only used for look-back analysis don’t count against your limit.

Coverage varies by region, but a good rule of thumb:

*Compared to the same contact list uploaded directly to Meta, Google, or LinkedIn. We’re always adding new data sources, so these numbers improve over time—and we’ll surface expected match rate before you hit “Sync.”

Nope. We push the audience; you (or your agency) handle bids, budgets, ads, and creative tweaks. The only thing we “touch” post-sync is refresh the audience members—nothing else in your account changes.