Account-based marketing with Primer

ABM tools match anonymous and known buyer behavior to accounts.
Primer turns these accounts into actionable audiences.

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Cross platform targeting
  • ICP analysis for sales & marketing alignment
  • Actionable audiences
  • 12+ data sources for advanced enrichment
  • 300+ filters for cross-platform audience targeting
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Bombora logo | Primer-compatible b2b intent data sourcesTerminus logo | Primer-compatible b2b intent data sourcesDemandbase logoG2 logo | Primer-compatible b2b intent data sources
  • Website de-anonymization
  • 3rd party buying signals at the keyword or topic level
  • Account prioritization
  • Account engagement
Different tools with different purposes
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Real results that count
Rippling logo | Growth marketers leveraging Primer with 6senseVouch grey logoMST logo | Growth marketers leveraging Primer with 6senseChartHop logo | Growth marketers leveraging Primer with 6senseCheckr logo | Growth marketers leveraging Primer with 6sensePilot logo | Growth marketers leveraging Primer with 6senseVerkada logo | Growth marketers leveraging Primer with 6sense
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With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Ben Pollack from ChartHop | Testimonial avatar image
Chris Nguyen from Air | Testimonial avatar image
Adam Daigian from Vouch | Testimonial avatar image

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Supercharge your ABM motion through targeted ads and emails
Use of Primer and b2b intent data platforms in ABM strategy | Horizontal schemeUse of Primer and b2b intent data platforms in ABM strategy | Vertical scheme
Extend your ABM strategy to every destination
LinkedIn logo | Destinations for ABM strategyFacebook logo | Destinations for ABM strategyInstagram logo | Destinations for ABM strategyYoutube logo | Destinations for ABM strategyGoogle Ads logo | Destinations for ABM strategyGmail logo | Destinations for ABM strategyTwitter logo | Destinations for ABM strategyReddit Ads logo | Destinations for ABM strategyQuora Ads logo | Destinations for ABM strategy
Read our ABM playbook
See improvements in reach, email engagement, and cost-per-lead efficiency
60%-90%
match rates
20%+
CVRs on accounts where ads and cold emails are synchronized
16%
CVR on a minimum spend

Reach your B2B buyers
across every channel

Try for free