Custom Ad Audiences from Salesforce

Transform Salesforce reports into custom audiences on Meta, Google and LinkedIn

If you’re only nurturing prospects through email or outbound sales, you’re missing out

Step

1

Auth Salesforce

No configuration or field mapping required.

Step

2

Add Salesforce filter criteria to an audience

Filter by any field on the Account, Contact or Lead object to craft your audience

Step

3

Mix together Primer’s filters with your Salesforce filters.

Don’t have good industry coverage in Salesforce? No worries. Add Primer’s filters on top of your Salesforce filters to refine your audience further

Step

4

Select your destination and sync

Your Salesforce records become a custom audience in all the major paid social platforms.

Step

5

Use your audience in ad campaigns

Assess the impact. Compare your win-rate and time to close without this audience vs. without.

Why Demand Gen teams love Primer

Ben Pollack, Head of Growth at Charthop, explains how Primer underpins their entire targeting strategy.

Primer powers todays top GTM teams

Ben Pollack

Head of Growth Marketing, ChartHop

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Read the case studies

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

Read the case studies

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

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Adam Daigian

Head of Growth & Revenue Operations, Vouch

Spring Sanchez

Growth Marketer, Airgap

Read the case studies

Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%

Spring Sanchez

Growth Marketer, Airgap

Isaac Ware

Director of Demand Generation, UserGems

We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.

Read the case studies

Isaac Ware

Director of Demand Generation, UserGems

Turn your CRM into your most effective ad audience

If you’re only nurturing prospects through email or outbound sales, you’re missing out

Why Demand Gen teams love Primer

Reach your B2B buyers
across every channel

Turn your CRM into your most effective ad audience

If you’re only nurturing prospects through email or outbound sales, you’re missing out

Why Demand Gen teams love Primer

Reach your B2B buyersacross every channel

Reach your B2B buyers
across every channel