- Last 90 days
- Form fills · CRM · Active audiences
- Audience Opportunity Analysis
What Primer found
Some of your qualified converters fall outside your current audiences.
13 of 48 recent known-qualified converters weren't in any active targeting audience. Marketing Operations leaders show up far more often among them than among converters you already reach, which could point to a gap in your ICP definition.
Inside current audiences
35 73%
known-qualified converters
Outside current audiences
13 27%
known-qualified converters
Job function: outside (13) vs. inside (35) converters
| Job function | Outside current audiences | Inside current audiences |
|---|---|---|
| Marketing Operations | 6 · 46% | 3 · 9% |
| Demand Generation | 3 · 23% | 14 · 40% |
| Revenue Operations | 2 · 15% | 5 · 14% |
| Other marketing roles | 2 · 15% | 13 · 37% |
Marketing Operations: 6 of 13 outside converters (46%), but only 3 of 35 inside (9%).
Limitations: Audience membership may be incomplete, so some "outside" converters may belong to an audience that didn't match them. 13 converters is a small sample: enough to investigate, not enough to justify expanding targeting yet.
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