Account-based marketing with
Terminus + Primer

Terminus Prospect Engine uncovers the best-fit, highest-intent accounts and contacts for your sales team. Primer turns these accounts into actionable audiences.

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Cross platform targeting
  • ICP analysis for sales & marketing alignment
  • Actionable audiences
  • 12+ data sources for advanced enrichment
  • 300+ filters for cross-platform audience targeting
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Terminus logo | Primer-compatible b2b intent data sources
Prospect Engine
  • Website de-anonymization
  • 3rd party buying signals at the keyword or topic level
  • Account prioritization
  • Account engagement
Different tools with different purposes
ABM workflows visualized | Combining Primer and Terminus in ABM efforts
What our customers say
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!
Read the case studies
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.
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Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."
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Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
Spring Sanchez
Growth Marketer, Airgap
Read the case studies
Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%
Spring Sanchez
Growth Marketer, Airgap
Isaac Ware
Director of Demand Generation, UserGems
We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.
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Isaac Ware
Director of Demand Generation, UserGems
Supercharge your ABM motion through targeted ads and emails
Use of Primer and Terminus in ABM strategy | Horizontal schemeUse of Primer and Terminus in ABM strategy | Vertical scheme
Extend your ABM strategy to every destination
LinkedIn logo | Destinations for ABM strategyFacebook logo | Destinations for ABM strategyInstagram logo | Destinations for ABM strategyYoutube logo | Destinations for ABM strategyGoogle Ads logo | Destinations for ABM strategyGmail logo | Destinations for ABM strategyTwitter logo | Destinations for ABM strategyReddit Ads logo | Destinations for ABM strategyQuora Ads logo | Destinations for ABM strategy
Read our ABM playbook
See improvements in reach, email engagement, and cost-per-lead efficiency
60%-90%
match rates
20%+
CVRs on accounts where ads and cold emails are synchronized
16%
CVR on a minimum spend

Reach your B2B buyers
across every channel

Try for free