The Primer Blog

There’s a storm brewing that’s making it way harder for marketers to drive results.

Video is the closest digital experience you can have to an in-person interaction.

Once we understand the true nature of things, we can harness high-quality intent data that brings relevance while avoiding false leads.

Let's explore elevating impact by moving the needle from face time hours to year-round value creation.

Let's explore starter mix models for ambitious companies. The key is minimal viable attribution - enough to guide decisions without over-engineering.

You've gotta evolve your approach if you want to find influencer marketing success in 2023 and beyond.

Bad news — you'll tick off your audience and tank engagement over time unless you’ve got tools to mitigate diminishing returns.

Nobody's got perfect data. Licensing limits, privacy rules, tech constraints — you'll run into roadblocks.

We decided to run a test campaign to compare the two approaches. Here's what we learned from this mini-experiment.