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The Primer Blog
Unleash the power of B2B data
What I’ve Observed from B2B Instagram Ad Examples - A Teardown
Discover powerful Instagram ad strategies for B2B businesses.
By
Keith Putnam-Delaney
on
Oct 3, 2024
All
Scaling Ads
Primer vs.
Latest in attribution
Cookieless targeting
B2B Data Demystified
A/B testing Primer
Why Email Open Rates Mislead Marketers (and 5 Other Metrics to Consider)
Open rates really don’t tell us much, and now, with iOS 15, they’re pretty much useless.
By
Primer team
on
Jan 22, 2024
10 Signals That Your Lead Prospecting Process Needs a Complete Overhaul
We're about to uncover ten telltale signs that scream, "Hey, time for a revamp!"
By
Primer team
on
Jan 18, 2024
Cookieless targeting
The B2B Audience Size Illusion in B2B Marketing Strategy
True marketing success isn't about having a huge B2B audience, it's about having an engaged audience that genuinely cares.
By
Primer team
on
Jan 17, 2024
Cookieless targeting
B2B Marketers Need to Be Very Concerned About Tracking Cookies
We can still map customer journeys and spend smart, even with crumblier cookies.
By
Primer team
on
Dec 29, 2023
B2B Data Demystified
How Reverse-IP Address Reveal Work for B2B Marketers
Savvy B2B marketers should start paying attention to the potential of IPs while still respecting the barriers.
By
Primer team
on
Dec 27, 2023
What’s Happening in B2B Marketing These Days?
There’s a storm brewing that’s making it way harder for marketers to drive results.
By
Primer team
on
Dec 21, 2023
Going Viral — The B2B Video Takeover and How to Ride the Wave
Video is the closest digital experience you can have to an in-person interaction.
By
Primer team
on
Dec 18, 2023
B2B Data Demystified
Keyword Intent Data Tools Explaind
Once we understand the true nature of things, we can harness high-quality intent data that brings relevance while avoiding false leads.
By
Primer team
on
Dec 15, 2023
B2B Events in the Digital Era of Virtual and Hybrid Experiences
Let's explore elevating impact by moving the needle from face time hours to year-round value creation.
By
Primer team
on
Dec 14, 2023
Previous
Next
Scaling Ads
What I’ve Observed from B2B Instagram Ad Examples - A Teardown
Discover powerful Instagram ad strategies for B2B businesses.
By
Keith Putnam-Delaney
on
Oct 3, 2024
Scaling Ads
B2B Data Demystified
Mastering Facebook: A B2B Playbook for the LinkedIn Marketer
B2B marketers need different strategies for Facebook and Instagram and better ways to track conversions to succeed on these platforms.
By
Keith Putnam-Delaney
on
Sep 6, 2024
Scaling Ads
Unlocking the Power of Customer List Audiences for B2B Marketers on Facebook and Google
B2C marketers often have a smoother digital marketing path compared to their B2B colleagues.
By
Keith Putnam-Delaney
on
Jun 18, 2024
Scaling Ads
Broad Audience vs. Laser Targeting: Unlocking 4.5X Search Ad Efficiency Gains
We set up an A/B test across two ad groups and tracked performance over a two-week testing period across search, YouTube, and display.
By
Primer team
on
Feb 22, 2024
Scaling Ads
Cookieless targeting
How to Avoid Ad Fatigue and Excessive Ad Frequency
Bad news — you'll tick off your audience and tank engagement over time unless you’ve got tools to mitigate diminishing returns.
By
Primer team
on
Dec 7, 2023
Cookieless targeting
Scaling Ads
The Basics of Custom Audiences: The Key to Getting B2B Advertising Right on Facebook
The answer lies in enriching with ad network matching data.
By
Keith Putnam-Delaney
on
Dec 8, 2022
Cookieless targeting
Scaling Ads
How to Get Hyper-Specific B2B Targeting on Facebook
Plus: The actual results our customers see when they use Primer for ad platform targeting.
By
Keith Putnam-Delaney
on
Dec 8, 2022
No items found.
Latest in attribution
The State of Touch-Based Attribution in B2B: What We Learned When We Dug Into Our Own Data
Explore better ways to link mobile traffic to desktop conversions.
By
Primer team
on
Sep 5, 2024
Latest in attribution
Privacy Reset: Get Back to B2B Digital Marketing Basics
While individual-level attribution is becoming more complex, we can still achieve B2B digital marketing success.
By
Primer team
on
Jan 26, 2024
Latest in attribution
Cracking the Tough Marketing Mix Modeling
Let's explore starter mix models for ambitious companies. The key is minimal viable attribution - enough to guide decisions without over-engineering.
By
Primer team
on
Dec 11, 2023
Latest in attribution
Cracking the B2B Marketing Attribution Code for Quantifying Marketing Impact in the Privacy Era
Marketers must get creative and use both old and new B2B marketing attribution techniques.
By
Primer team
on
Nov 21, 2023
Latest in attribution
GDPR, CCPA, and Beyond for Marketing Compliance: Is Data Privacy Killing Marketing Innovation?
Let's delve into why data privacy is the pivot around which your marketing strategy should revolve.
By
Keith Putnam-Delaney
on
Nov 20, 2023
Latest in attribution
How to Solve Attribution Using Audience Segments Tracking
Introducing "Cohort-Tracking."
By
Keith Putnam-Delaney
on
Dec 16, 2022
Cookieless targeting
Privacy First: Digital Marketing in The Age of Phased-Out Chrome Cookies
As Chrome leads the identity shift in 2024, the way digital advertising works stands on the brink of a major shakeup.
By
Primer team
on
Feb 5, 2024
Cookieless targeting
The B2B Audience Size Illusion in B2B Marketing Strategy
True marketing success isn't about having a huge B2B audience, it's about having an engaged audience that genuinely cares.
By
Primer team
on
Jan 17, 2024
Cookieless targeting
B2B Marketers Need to Be Very Concerned About Tracking Cookies
We can still map customer journeys and spend smart, even with crumblier cookies.
By
Primer team
on
Dec 29, 2023
Scaling Ads
Cookieless targeting
How to Avoid Ad Fatigue and Excessive Ad Frequency
Bad news — you'll tick off your audience and tank engagement over time unless you’ve got tools to mitigate diminishing returns.
By
Primer team
on
Dec 7, 2023
Cookieless targeting
How to Add Targeting Precision Through Audience Analysis and Segmentation
Explore the intricate landscape of precise audience analysis and targeting.
By
Primer team
on
Oct 16, 2023
Cookieless targeting
Match Rate for B2B: Why You’re Thinking About a Basic Ad Platform Metric All Wrong
Match rate is obsolete. Consider using ‘Reach rate’ instead.
By
Jonah Katz
on
Jan 10, 2023
Cookieless targeting
Scaling Ads
The Basics of Custom Audiences: The Key to Getting B2B Advertising Right on Facebook
The answer lies in enriching with ad network matching data.
By
Keith Putnam-Delaney
on
Dec 8, 2022
Cookieless targeting
Scaling Ads
How to Get Hyper-Specific B2B Targeting on Facebook
Plus: The actual results our customers see when they use Primer for ad platform targeting.
By
Keith Putnam-Delaney
on
Dec 8, 2022
Scaling Ads
B2B Data Demystified
Mastering Facebook: A B2B Playbook for the LinkedIn Marketer
B2B marketers need different strategies for Facebook and Instagram and better ways to track conversions to succeed on these platforms.
By
Keith Putnam-Delaney
on
Sep 6, 2024
B2B Data Demystified
Why Not Slicing Your Analytics by Mobile Traffic Could Be Sabotaging Your B2B Campaigns
The days of dismissing mobile as just an add-on are over.
By
Primer team
on
Aug 28, 2024
B2B Data Demystified
Assembling a Budget-Friendly Alternative to 6sense's B2B Prospecting
In this article, we’ll walk through assembling a “6sense-lite” toolkit.
By
Primer team
on
Jan 25, 2024
B2B Data Demystified
How Reverse-IP Address Reveal Work for B2B Marketers
Savvy B2B marketers should start paying attention to the potential of IPs while still respecting the barriers.
By
Primer team
on
Dec 27, 2023
B2B Data Demystified
Keyword Intent Data Tools Explaind
Once we understand the true nature of things, we can harness high-quality intent data that brings relevance while avoiding false leads.
By
Primer team
on
Dec 15, 2023
B2B Data Demystified
A No-Nonsense Guide for Marketers Scouting Business Data Providers
Nobody's got perfect data. Licensing limits, privacy rules, tech constraints — you'll run into roadblocks.
By
Primer team
on
Dec 1, 2023
B2B Data Demystified
The Different Integration Approaches to B2B Data
The world of B2B tech is evolving at lightning speed, presenting both challenges and exciting opportunities.
By
Primer team
on
Oct 18, 2023
A/B testing Primer
Facebook A/B Test: Primer Audience vs. Facebook Native Targeting
We decided to run a test campaign to compare the two approaches. Here's what we learned from this mini-experiment.
By
Primer team
on
Nov 24, 2023
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