The Primer Blog

Unleash the power of B2B data

The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.
By
Primer team
on
May 21, 2025
All
Scaling Ads
B2B Data Demystified
Latest in attribution
Cookieless targeting
A/B testing Primer
Primer vs.
B2B Data Demystified
The Rise of Website Reveal: Why Every B2B Tool Is Suddenly Doing It (and Why They’re Not All the Same)
B2B website reveal tools now turn anonymous visits into actionable insights—legally and intelligently.
By
Keith Putnam-Delaney
on
Oct 21, 2025
Scaling Ads
LinkedIn CTV Partners with Paramount, Meta Rewards Video More & Other Ad Channel Algo Updates from August 2025
Key Ad Platform Shifts Driving Video & CTV in August 2025
By
Keith Putnam-Delaney
on
Aug 19, 2025
Scaling Ads
The Secret to Better ROAS? It's Already in Your Forms
Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.
By
Primer team
on
May 21, 2025
Scaling Ads
Using Consumer Targeting Algorithms for B2B: Ideation to Campaign ROI
Primer's CEO, Keith Putnam-Delaney, shares his insights on effective B2B targeting in the recent Click and Mortar podcast episode.
By
Primer team
on
Mar 19, 2025
Latest in attribution
Bigger, Better, and Smarter: Primer’s Latest Database Upgrade
Check out Primer’s latest database upgrade to reach more audiences!
By
Primer team
on
Mar 18, 2025
B2B Data Demystified
Go-to-Market B2B Data in 2025: 9 Things You Need to Know
This article highlights the key ideas and insights from the interview about how B2B businesses can leverage go-to-market data.
By
Primer team
on
Mar 12, 2025
Scaling Ads
Introducing Primer’s HubSpot Integration: Unlocking Smarter Ad Audiences
We're launching HubSpot integration!
By
Keith Putnam-Delaney
on
Jan 29, 2025
Scaling Ads
Introducing Historical Win Rates: Turn Historical Data into Winning Strategies
We’re excited to introduce Historical Win Rates!
By
Keith Putnam-Delaney
on
Jan 27, 2025
Latest in attribution
Incrementality Testing: What’s Beyond First-Touch and Last-Touch Attribution
Have you ever felt lost trying to figure out the real impact of your marketing without relying on tracking a user's activity—like first-touch or last-touch attribution? You are definitely not alone.
By
Keith Putnam-Delaney
on
Nov 26, 2024
Scaling Ads
LinkedIn CTV Partners with Paramount, Meta Rewards Video More & Other Ad Channel Algo Updates from August 2025
Key Ad Platform Shifts Driving Video & CTV in August 2025
By
Keith Putnam-Delaney
on
Aug 19, 2025
Scaling Ads
The Secret to Better ROAS? It's Already in Your Forms
Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.
By
Primer team
on
May 21, 2025
Scaling Ads
Using Consumer Targeting Algorithms for B2B: Ideation to Campaign ROI
Primer's CEO, Keith Putnam-Delaney, shares his insights on effective B2B targeting in the recent Click and Mortar podcast episode.
By
Primer team
on
Mar 19, 2025
Scaling Ads
Introducing Primer’s HubSpot Integration: Unlocking Smarter Ad Audiences
We're launching HubSpot integration!
By
Keith Putnam-Delaney
on
Jan 29, 2025
Scaling Ads
Introducing Historical Win Rates: Turn Historical Data into Winning Strategies
We’re excited to introduce Historical Win Rates!
By
Keith Putnam-Delaney
on
Jan 27, 2025
Scaling Ads
Introducing Primer’s Biggest Update Yet: Expanded Database, Enhanced Audience Targeting, and Smarter Campaigns
Let’s dive into what’s new!
By
Keith Putnam-Delaney
on
Nov 13, 2024
Scaling Ads
What I’ve Observed from B2B Instagram Ad Examples - A Teardown
Discover powerful Instagram ad strategies for B2B businesses.
By
Keith Putnam-Delaney
on
Oct 3, 2024
Scaling Ads
B2B Data Demystified
Mastering Facebook: A B2B Playbook for the LinkedIn Marketer
B2B marketers need different strategies for Facebook and Instagram and better ways to track conversions to succeed on these platforms.
By
Keith Putnam-Delaney
on
Sep 6, 2024
Scaling Ads
Unlocking the Power of Customer List Audiences for B2B Marketers on Facebook and Google
B2C marketers often have a smoother digital marketing path compared to their B2B colleagues.
By
Keith Putnam-Delaney
on
Jun 18, 2024
B2B Data Demystified
The Rise of Website Reveal: Why Every B2B Tool Is Suddenly Doing It (and Why They’re Not All the Same)
B2B website reveal tools now turn anonymous visits into actionable insights—legally and intelligently.
By
Keith Putnam-Delaney
on
Oct 21, 2025
B2B Data Demystified
Go-to-Market B2B Data in 2025: 9 Things You Need to Know
This article highlights the key ideas and insights from the interview about how B2B businesses can leverage go-to-market data.
By
Primer team
on
Mar 12, 2025
Scaling Ads
B2B Data Demystified
Mastering Facebook: A B2B Playbook for the LinkedIn Marketer
B2B marketers need different strategies for Facebook and Instagram and better ways to track conversions to succeed on these platforms.
By
Keith Putnam-Delaney
on
Sep 6, 2024
B2B Data Demystified
Why Not Slicing Your Analytics by Mobile Traffic Could Be Sabotaging Your B2B Campaigns
The days of dismissing mobile as just an add-on are over.
By
Primer team
on
Aug 28, 2024
B2B Data Demystified
Assembling a Budget-Friendly Alternative to 6sense's B2B Prospecting
In this article, we’ll walk through assembling a “6sense-lite” toolkit.
By
Primer team
on
Jan 25, 2024
B2B Data Demystified
How Reverse-IP Address Reveal Work for B2B Marketers
Savvy B2B marketers should start paying attention to the potential of IPs while still respecting the barriers.
By
Primer team
on
Dec 27, 2023
B2B Data Demystified
Keyword Intent Data Tools Explaind
Once we understand the true nature of things, we can harness high-quality intent data that brings relevance while avoiding false leads.
By
Primer team
on
Dec 15, 2023
B2B Data Demystified
A No-Nonsense Guide for Marketers Scouting Business Data Providers
Nobody's got perfect data. Licensing limits, privacy rules, tech constraints — you'll run into roadblocks.
By
Primer team
on
Dec 1, 2023
B2B Data Demystified
The Different Integration Approaches to B2B Data
The world of B2B tech is evolving at lightning speed, presenting both challenges and exciting opportunities.
By
Primer team
on
Oct 18, 2023
Latest in attribution
Bigger, Better, and Smarter: Primer’s Latest Database Upgrade
Check out Primer’s latest database upgrade to reach more audiences!
By
Primer team
on
Mar 18, 2025
Latest in attribution
Incrementality Testing: What’s Beyond First-Touch and Last-Touch Attribution
Have you ever felt lost trying to figure out the real impact of your marketing without relying on tracking a user's activity—like first-touch or last-touch attribution? You are definitely not alone.
By
Keith Putnam-Delaney
on
Nov 26, 2024
Latest in attribution
The State of Touch-Based Attribution in B2B: What We Learned When We Dug Into Our Own Data
Explore better ways to link mobile traffic to desktop conversions.
By
Primer team
on
Sep 5, 2024
Latest in attribution
Privacy Reset: Get Back to B2B Digital Marketing Basics
While individual-level attribution is becoming more complex, we can still achieve B2B digital marketing success.
By
Primer team
on
Jan 26, 2024
Latest in attribution
Cracking the Tough Marketing Mix Modeling
Let's explore starter mix models for ambitious companies. The key is minimal viable attribution - enough to guide decisions without over-engineering.
By
Primer team
on
Dec 11, 2023
Latest in attribution
Cracking the B2B Marketing Attribution Code for Quantifying Marketing Impact in the Privacy Era
Marketers must get creative and use both old and new B2B marketing attribution techniques.
By
Primer team
on
Nov 21, 2023
Latest in attribution
GDPR, CCPA, and Beyond for Marketing Compliance: Is Data Privacy Killing Marketing Innovation?
Let's delve into why data privacy is the pivot around which your marketing strategy should revolve.
By
Keith Putnam-Delaney
on
Nov 20, 2023
Latest in attribution
How to Solve Attribution Using Audience Segments Tracking
Introducing "Cohort-Tracking."
By
Keith Putnam-Delaney
on
Dec 16, 2022
Cookieless targeting
How Reverse-IP Expands Retargeting in a Cookie-Less World
The digital marketing landscape is shifting fast. If you’re relying on pixel-based retargeting, it’s time to rethink your strategy.
By
Keith Putnam-Delaney
on
Nov 22, 2024
Cookieless targeting
Privacy First: Digital Marketing in The Age of Phased-Out Chrome Cookies
As Chrome leads the identity shift in 2024, the way digital advertising works stands on the brink of a major shakeup.
By
Primer team
on
Feb 5, 2024
Cookieless targeting
The B2B Audience Size Illusion in B2B Marketing Strategy
True marketing success isn't about having a huge B2B audience, it's about having an engaged audience that genuinely cares.
By
Primer team
on
Jan 17, 2024
Cookieless targeting
B2B Marketers Need to Be Very Concerned About Tracking Cookies
We can still map customer journeys and spend smart, even with crumblier cookies.
By
Primer team
on
Dec 29, 2023
Scaling Ads
Cookieless targeting
How to Avoid Ad Fatigue and Excessive Ad Frequency
Bad news — you'll tick off your audience and tank engagement over time unless you’ve got tools to mitigate diminishing returns.
By
Primer team
on
Dec 7, 2023
Cookieless targeting
How to Add Targeting Precision Through Audience Analysis and Segmentation
Explore the intricate landscape of precise audience analysis and targeting.
By
Primer team
on
Oct 16, 2023
Cookieless targeting
Match Rate for B2B: Why You’re Thinking About a Basic Ad Platform Metric All Wrong
Match rate is obsolete. Consider using ‘Reach rate’ instead.
By
Jonah Katz
on
Jan 10, 2023
Cookieless targeting
Scaling Ads
How to Get Hyper-Specific B2B Targeting on Facebook
Plus: The actual results our customers see when they use Primer for ad platform targeting.
By
Keith Putnam-Delaney
on
Dec 8, 2022
Cookieless targeting
Scaling Ads
The Basics of Custom Audiences: The Key to Getting B2B Advertising Right on Facebook
The answer lies in enriching with ad network matching data.
By
Keith Putnam-Delaney
on
Dec 8, 2022
A/B testing Primer
Facebook A/B Test: Primer Audience vs. Facebook Native Targeting
We decided to run a test campaign to compare the two approaches. Here's what we learned from this mini-experiment.
By
Primer team
on
Nov 24, 2023
Primer vs.
B2B Targeted Marketing: Primer vs. Metadata Platform
Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.
By
Primer team
on
Apr 18, 2023

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