How to Solve Attribution Using Audience Segments Tracking

Introducing "Cohort-Tracking."

How to Personalize Paid Social and Outbound

Go beyond name, title, or company size to find data points that can communicate the benefits of your product.

How to Choose the Right B2B Data Provider

There's no one-size-fits-all when it comes to data providers.

Custom Audiences: The Key to Getting B2B Advertising Right on Facebook

The answer lies in enriching with ad network matching data.

How to Get Hyper-Specific B2B Targeting on Facebook

Plus: The actual results our customers see when they use Primer for ad platform targeting.

Insider Lessons on Running B2B Advertising on Facebook

What we learned when we sat down with the Facebook Disruptors team.

What You Need to Know About Account-Based Marketing

Primer's guide to choosing and implementing an ABM tool for your business.

Surviving iOS 14 and the Cookie Apocalypse

How Apple's big change is affecting ad platforms.

Announcing Our $12M Series A Fundraise

What we're hoping to achieve with our cash infusion.