The Primer Blog

The Cost of Misalignment: Why Sales and Marketing Collaboration Matters

A harmonious relationship between sales and marketing is crucial for driving growth and customer retention.

The Untapped Potential of B2B Data Enrichment

Customer data, product data, and market data remain largely untapped resources for many organizations.

Challenging the Norm: How B2B Signal Data is Redefining Marketing

Personalization and data-driven insights have become the cornerstones of effective marketing strategies.

B2B Marketing and Sales in 2023: Growth Strategies in a Turbulent Market

In the tough economy of 2023, growing a software startup business is harder than ever.

10 Top ABM Tools for 2023 Reviewed

Running successful ABM campaigns isn’t about investing in a wide variety of tools.

5 ABM Best Practices to Drive More Sales Accepted Opportunities

ABM campaigns have to be matched to your buyer’s journey.

10 Best B2B Data Providers for Sales Outreach in 2023

A good B2B data provider can be the difference between tangible leads and failed sales outreach.

B2B Marketing Beyond LinkedIn and Email

LinkedIn and the email inbox might be the MOST challenging places to get attention because there is so much direct competition.

The Basics of Ideal Customer Profiles in B2B Marketing + Free Templates

ICPs are useless if they can't tell you which customer is more likely to buy.