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The Primer Blog
Unleash the power of B2B data
B2B Targeted Marketing: Primer vs. Metadata Platform
Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.
By
Primer team
on
April 18, 2023
Modern Demand Gen
Sales Alignment
Tracking & Attribution
Data Orchestration
ICP Tips
Metrics
Data Providers
Account-Based Marketing
B2B Advertising
Announcement
Analysis
Guide
Play
Sales Alignment
The Cost of Misalignment: Why Sales and Marketing Collaboration Matters
A harmonious relationship between sales and marketing is crucial for driving growth and customer retention.
By
Primer team
on
September 4, 2023
Data Providers
The Untapped Potential of B2B Data Enrichment
Customer data, product data, and market data remain largely untapped resources for many organizations.
By
Primer team
on
September 1, 2023
Data Orchestration
Challenging the Norm: How B2B Signal Data is Redefining Marketing
Personalization and data-driven insights have become the cornerstones of effective marketing strategies.
By
Primer team
on
August 31, 2023
Modern Demand Gen
B2B Marketing and Sales in 2023: Growth Strategies in a Turbulent Market
In the tough economy of 2023, growing a software startup business is harder than ever.
By
Keith Putnam-Delaney
on
August 25, 2023
Account-Based Marketing
10 Top ABM Tools for 2023 Reviewed
Running successful ABM campaigns isn’t about investing in a wide variety of tools.
By
Sneh Ratna Choudhary
on
July 28, 2023
Account-Based Marketing
5 ABM Best Practices to Drive More Sales Accepted Opportunities
ABM campaigns have to be matched to your buyer’s journey.
By
Sneh Ratna Choudhary
on
June 23, 2023
Data Providers
10 Best B2B Data Providers for Sales Outreach in 2023
A good B2B data provider can be the difference between tangible leads and failed sales outreach.
By
Sneh Ratna Choudhary
on
May 26, 2023
B2B Advertising
B2B Marketing Beyond LinkedIn and Email
LinkedIn and the email inbox might be the MOST challenging places to get attention because there is so much direct competition.
By
Jonah Katz
on
May 19, 2023
ICP Tips
The Basics of Ideal Customer Profiles in B2B Marketing + Free Templates
ICPs are useless if they can't tell you which customer is more likely to buy.
By
Sneh Ratna Choudhary
on
May 12, 2023
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