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The Primer Blog
Unleash the power of B2B data
A Comprehensive Guide to Targeted Advertising in the Age of Privacy
With tons of consumer data points available, B2B advertisers have several ways to target their audience.
By
Sneh Ratna Choudhary
on
March 1, 2023
Play
How to Solve Attribution Using Audience Segments Tracking
Introducing "Cohort-Tracking."
By
Keith Putnam-Delaney
on
December 16, 2022
Play
How to Personalize Paid Social and Outbound
Go beyond name, title, or company size to find data points that can communicate the benefits of your product.
By
Keith Putnam-Delaney
on
December 16, 2022
Guide
How to Choose the Right B2B Data Provider
There's no one-size-fits-all when it comes to data providers.
By
Jonah Katz
on
December 15, 2022
Guide
Custom Audiences: The Key to Getting B2B Advertising Right on Facebook
The answer lies in enriching with ad network matching data.
By
Keith Putnam-Delaney
on
December 8, 2022
Guide
How to Get Hyper-Specific B2B Targeting on Facebook
Plus: The actual results our customers see when they use Primer for ad platform targeting.
By
Keith Putnam-Delaney
on
December 8, 2022
Analysis
Insider Lessons on Running B2B Advertising on Facebook
What we learned when we sat down with the Facebook Disruptors team.
By
Keith Putnam-Delaney
on
December 10, 2020
Guide
What You Need to Know About Account-Based Marketing
Primer's guide to choosing and implementing an ABM tool for your business.
By
Keith Putnam-Delaney
on
February 3, 2022
Analysis
Surviving iOS 14 and the Cookie Apocalypse
How Apple's big change is affecting ad platforms.
By
Keith Putnam-Delaney
on
July 3, 2022
Announcement
Announcing Our $12M Series A Fundraise
What we're hoping to achieve with our cash infusion.
By
Keith Putnam-Delaney
on
December 11, 2022
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