Bombora measures prospects’ digital journey, so you know exactly what prospects are in the market for. Primer turns these accounts into actionable audiences.
Cross platform targeting
ICP analysis for sales & marketing alignment
Actionable audiences
12+ data sources for advanced enrichment
300+ filters for cross-platform audience targeting
Intent Data
Website de-anonymization
3rd party buying signals at the keyword or topic level
Account prioritization
Account engagement
Different tools with different purposes
Primer powers today’s most efficient growth teams
Ben Pollack
Head of Growth Marketing, ChartHop
With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!
Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.
I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."
Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%
Spring Sanchez
Growth Marketer, Airgap
Isaac Ware
Director of Demand Generation, UserGems
We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.