The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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Building and Growing a Healthy B2B Email List Has Changed

Owning your audience trumps renting it.

Sneh Ratna Choudhary

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CRM Enrichment Basics & How to Measure the ROI

In today's dynamic B2B landscape, the power lies in the hands of those who can harness accurate and comprehensive contact data.

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Rethinking the B2B Lead Qualification: 5-Step Checklist

The truth is the old playbook for lead qualification is outdated and often misleading.

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Data Enrichment Basics: What It Is and Why It Matters

Welcome to the untapped potential of data enrichment—a game-changer that goes beyond mere data collection.

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5 Steps to Effective B2B Lead Nurturing in the Sales Funnel

Your B2B lead nurturing efforts seem to hit a wall. Sound familiar?

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The Rise of Account-Based Marketing in B2B Growth

ABM focuses marketing efforts on a select group of strategic target accounts.

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The Cost of Misalignment: Why Sales and Marketing Collaboration Matters

A harmonious relationship between sales and marketing is crucial for driving growth and customer retention.

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Why You're Kind of Crazy If You Don't Do B2B Data Enrichment

Customer data, product data, and market data remain largely untapped resources for many organizations.

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Challenging the Norm: How B2B Signal Data is Redefining Marketing

Personalization and data-driven insights have become the cornerstones of effective marketing strategies.

Reach your B2B buyers
across every channel

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