Illustration explaining how form data can improve return on ad spend

The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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The Ultimate Guide to Operationalizing Account-Based Marketing

In the world of B2B marketing, cutting through the noise to reach your most valuable accounts is a challenging endeavor.

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Mastering the Art and Science of Your Ideal Customer Profile

Navigating the path to your best customers is both an art and a science.

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Hyper-Targeting vs. Broad Targeting: It's a False Dichotomy

The debate between hyper-targeted marketing campaigns and mass marketing continues.

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Building and Growing a Healthy B2B Email List Has Changed

Owning your audience trumps renting it.

Sneh Ratna Choudhary

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CRM Enrichment Basics & How to Measure the ROI

In today's dynamic B2B landscape, the power lies in the hands of those who can harness accurate and comprehensive contact data.

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Rethinking the B2B Lead Qualification: 5-Step Checklist

The truth is the old playbook for lead qualification is outdated and often misleading.

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Data Enrichment Basics: What It Is and Why It Matters

Welcome to the untapped potential of data enrichment—a game-changer that goes beyond mere data collection.

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5 Steps to Effective B2B Lead Nurturing in the Sales Funnel

Your B2B lead nurturing efforts seem to hit a wall. Sound familiar?

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The Rise of Account-Based Marketing in B2B Growth

ABM focuses marketing efforts on a select group of strategic target accounts.

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