How We Think About Programmatic Advertising in B2B (Especially Audience Targeting)

A practical overview of B2B programmatic advertising, covering how it works and how to effectively target the right accounts.

B2B Data Demystified

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Account-Based Marketing Success Requires More Than Just LinkedIn

As the digital world keeps changing, ABM strategies need to evolve too, embracing new ideas.

Advanced strategies for effective B2B advertising campaigns shown in a presentation thumbnail

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Cracking the B2B Marketing Attribution Code for Quantifying Marketing Impact in the Privacy Era

Marketers must get creative and use both old and new B2B marketing attribution techniques.

Effective B2B advertising campaign strategies highlighted in a presentation thumbnail

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GDPR, CCPA, and Beyond for Marketing Compliance: Is Data Privacy Killing Marketing Innovation?

Let's delve into why data privacy is the pivot around which your marketing strategy should revolve.

Keith Putnam-Delaney

Thumbnail image illustrating strategic sales thinking for B2B growth

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Extended B2B Sales Cycle: How to Keep Closing

With the economy on shaky ground, many B2B companies are seeing their sales cycles drag on.

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How to Use Data to Align Sales and Marketing

When sales and marketing don't quite align, valuable opportunities can slip through the cracks.

Overview of data integration approaches for marketing and analytics platforms

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The Different Integration Approaches to B2B Data

The world of B2B tech is evolving at lightning speed, presenting both challenges and exciting opportunities.

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How to Add Targeting Precision Through Audience Analysis and Segmentation

Explore the intricate landscape of precise audience analysis and targeting.

Thumbnail image promoting strategies to optimize and clean B2B email address lists

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5 Tips for Marketing Nurture Email List Optimization

The emphasis on email list quality over sheer quantity is growing.

Thumbnail image explaining how to identify and analyze B2B ideal customer profiles

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How to Use Customer Data to Create an ICP Feedback Loop

Knowing your ideal customer is not a luxury — it's a necessity

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