Illustration explaining how form data can improve return on ad spend

The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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Advanced strategies for effective B2B advertising campaigns shown in a presentation thumbnail

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Cracking the B2B Marketing Attribution Code for Quantifying Marketing Impact in the Privacy Era

Marketers must get creative and use both old and new B2B marketing attribution techniques.

Effective B2B advertising campaign strategies highlighted in a presentation thumbnail

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GDPR, CCPA, and Beyond for Marketing Compliance: Is Data Privacy Killing Marketing Innovation?

Let's delve into why data privacy is the pivot around which your marketing strategy should revolve.

Keith Putnam-Delaney

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Extended B2B Sales Cycle: How to Keep Closing

With the economy on shaky ground, many B2B companies are seeing their sales cycles drag on.

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How to Use Data to Align Sales and Marketing

When sales and marketing don't quite align, valuable opportunities can slip through the cracks.

Overview of data integration approaches for marketing and analytics platforms

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The Different Integration Approaches to B2B Data

The world of B2B tech is evolving at lightning speed, presenting both challenges and exciting opportunities.

Digital marketing presentation thumbnail illustrating analytics and campaign insights

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How to Add Targeting Precision Through Audience Analysis and Segmentation

Explore the intricate landscape of precise audience analysis and targeting.

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5 Tips for Marketing Nurture Email List Optimization

The emphasis on email list quality over sheer quantity is growing.

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How to Use Customer Data to Create an ICP Feedback Loop

Knowing your ideal customer is not a luxury — it's a necessity

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Maximizing ROI: How Certain Marketing Metrics Are Lying to You

In the digital age, marketing metrics rule the roost.

Stop wasting ad spend. Start proving impact.

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