The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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How to Use Data to Align Sales and Marketing

When sales and marketing don't quite align, valuable opportunities can slip through the cracks.

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The Different Integration Approaches to B2B Data

The world of B2B tech is evolving at lightning speed, presenting both challenges and exciting opportunities.

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How to Add Targeting Precision Through Audience Analysis and Segmentation

Explore the intricate landscape of precise audience analysis and targeting.

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5 Tips for Marketing Nurture Email List Optimization

The emphasis on email list quality over sheer quantity is growing.

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How to Use Customer Data to Create an ICP Feedback Loop

Knowing your ideal customer is not a luxury — it's a necessity

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Maximizing ROI: How Certain Marketing Metrics Are Lying to You

In the digital age, marketing metrics rule the roost.

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The Ultimate Guide to Operationalizing Account-Based Marketing

In the world of B2B marketing, cutting through the noise to reach your most valuable accounts is a challenging endeavor.

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Mastering the Art and Science of Your Ideal Customer Profile

Navigating the path to your best customers is both an art and a science.

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Hyper-Targeting vs. Broad Targeting: It's a False Dichotomy

The debate between hyper-targeted marketing campaigns and mass marketing continues.

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