B2B Data Demystified

In the tough economy of 2023, growing a software startup business is harder than ever.

Running successful ABM campaigns isn’t about investing in a wide variety of tools.

ABM campaigns have to be matched to your buyer’s journey.

A good B2B data provider can be the difference between tangible leads and failed sales outreach.

LinkedIn and the email inbox might be the MOST challenging places to get attention because there is so much direct competition.

ICPs are useless if they can't tell you which customer is more likely to buy. 

Changing buyer behavior, industry trends, and your product/service category greatly influence your lead generation strategy.

Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.

In the increasingly complex B2B business, it takes years to understand which tools give you the most bang for your buck and which are just not worth the overhead.