Illustration explaining how form data can improve return on ad spend

The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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The Cost of Misalignment: Why Sales and Marketing Collaboration Matters

A harmonious relationship between sales and marketing is crucial for driving growth and customer retention.

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Why You're Kind of Crazy If You Don't Do B2B Data Enrichment

Customer data, product data, and market data remain largely untapped resources for many organizations.

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Challenging the Norm: How B2B Signal Data is Redefining Marketing

Personalization and data-driven insights have become the cornerstones of effective marketing strategies.

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B2B Marketing and Sales in 2023: Growth Strategies in a Turbulent Market

In the tough economy of 2023, growing a software startup business is harder than ever.

Keith Putnam-Delaney

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10 Top ABM Tools for 2023 Reviewed

Running successful ABM campaigns isn’t about investing in a wide variety of tools.

Sneh Ratna Choudhary

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5 ABM Best Practices to Drive More Sales Accepted Opportunities

ABM campaigns have to be matched to your buyer’s journey.

Sneh Ratna Choudhary

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10 Best B2B Data Providers for Sales Outreach in 2023

A good B2B data provider can be the difference between tangible leads and failed sales outreach.

Sneh Ratna Choudhary

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B2B Marketing Beyond LinkedIn and Email

LinkedIn and the email inbox might be the MOST challenging places to get attention because there is so much direct competition.

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The Basics of Ideal Customer Profiles in B2B Marketing + Free Templates

ICPs are useless if they can't tell you which customer is more likely to buy.

Sneh Ratna Choudhary

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