The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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The Basics of B2B Demand Generation (+ Free Strategy Guide)

To successfully attract B2B prospects to your product you need to understand their specific pain points.

Sneh Ratna Choudhary

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Marketing Is Everywhere: This Startup Wants To Bring Continuity Across Platforms.

Together we realized many of the things that had prevented a company like Primer from existing previously had changed.

Keith Putnam-Delaney

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Everything You Need to Know About B2B Marketing Data in 2023

In this guide, we break down the types, sources, challenges, and best practices of B2B marketing data

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A Comprehensive Guide to Targeted Advertising in the Age of Privacy

With tons of consumer data points available, B2B advertisers have several ways to target their audience.

Sneh Ratna Choudhary

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Comparing Data Providers: Zoominfo vs Apollo

In this guide, we compare Zoominfo and Apollo, the two providers that marketers most often consider using as their “base” data provider.

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How to Create a Data-Driven ICP in 5 Steps: Ideal Customer Profiles for B2B

Five simple steps to create an ideal customer profile that your entire company can agree on

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Match Rate for B2B: Why You’re Thinking About a Basic Ad Platform Metric All Wrong

Match rate is obsolete. Consider using ‘Reach rate’ instead.

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How to Solve Attribution Using Audience Segments Tracking

Introducing "Cohort-Tracking."

Keith Putnam-Delaney

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How to Personalize Paid Social and Outbound

Go beyond name, title, or company size to find data points that can communicate the benefits of your product.

Keith Putnam-Delaney

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