B2B Data Demystified

Changing buyer behavior, industry trends, and your product/service category greatly influence your lead generation strategy.

Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.

In the increasingly complex B2B business, it takes years to understand which tools give you the most bang for your buck and which are just not worth the overhead.

To successfully attract B2B prospects to your product you need to understand their specific pain points.

Together we realized many of the things that had prevented a company like Primer from existing previously had changed.

In this guide, we break down the types, sources, challenges, and best practices of B2B marketing data

With tons of consumer data points available, B2B advertisers have several ways to target their audience.

In this guide, we compare Zoominfo and Apollo, the two providers that marketers most often consider using as their “base” data provider.

Five simple steps to create an ideal customer profile that your entire company can agree on