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B2B Targeted Marketing: Primer vs. Metadata Platform
Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.
By
Primer team
on
April 18, 2023
Data Providers
Modern Demand Gen
Sales Alignment
Tracking & Attribution
Data Orchestration
ICP Tips
Data Providers
Account-Based Marketing
B2B Advertising
Announcement
Data Providers
Sales Alignment
Modern Demand Gen
Data Orchestration
CRM Enrichment Basics & How to Measure the ROI
In today's dynamic B2B landscape, the power lies in the hands of those who can harness accurate and comprehensive contact data.
By
Primer team
on
September 14, 2023
Data Providers
Data Orchestration
Data Enrichment Basics: What It Is and Why It Matters
Welcome to the untapped potential of data enrichment—a game-changer that goes beyond mere data collection.
By
Primer team
on
September 7, 2023
Data Providers
Data Orchestration
Why You're Kind of Crazy If You Don't Do B2B Data Enrichment
Customer data, product data, and market data remain largely untapped resources for many organizations.
By
Primer team
on
September 1, 2023
Data Orchestration
Data Providers
Challenging the Norm: How B2B Signal Data is Redefining Marketing
Personalization and data-driven insights have become the cornerstones of effective marketing strategies.
By
Primer team
on
August 31, 2023
Data Providers
10 Best B2B Data Providers for Sales Outreach in 2023
A good B2B data provider can be the difference between tangible leads and failed sales outreach.
By
Sneh Ratna Choudhary
on
May 26, 2023
Data Providers
B2B Advertising
Account-Based Marketing
B2B Targeted Marketing: Primer vs. Metadata Platform
Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.
By
Primer team
on
April 18, 2023
Data Providers
Data Orchestration
Everything You Need to Know About B2B Marketing Data in 2023
In this guide, we break down the types, sources, challenges, and best practices of B2B marketing data
By
Kinjal Dagli
on
March 10, 2023
Data Providers
B2B Advertising
A Comprehensive Guide to Targeted Advertising in the Age of Privacy
With tons of consumer data points available, B2B advertisers have several ways to target their audience.
By
Sneh Ratna Choudhary
on
March 1, 2023
Data Providers
Comparing Data Providers: Zoominfo vs Apollo
In this guide, we compare Zoominfo and Apollo, the two providers that marketers most often consider using as their “base” data provider.
By
Jonah Katz
on
February 9, 2023
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