B2B Targeted Marketing: Primer vs. Metadata Platform

Should you opt for Primer or Metadata’s MetaMatch platform? Let’s compare their features, match rates, and use cases.

Tracking & Attribution

Modern Demand Gen

Sales Alignment

Tracking & Attribution

Data Orchestration

Account-Based Marketing

B2B Advertising

Tracking & Attribution

Account-Based Marketing

Cracking the B2B Marketing Attribution Code for Quantifying Marketing Impact in the Privacy Era

Marketers must get creative and use both old and new B2B marketing attribution techniques.

November 21, 2023

B2B Advertising

Tracking & Attribution

GDPR, CCPA, and Beyond for Marketing Compliance: Is Data Privacy Killing Marketing Innovation?

Let's delve into why data privacy is the pivot around which your marketing strategy should revolve.

Keith Putnam-Delaney

November 20, 2023

Tracking & Attribution

Effective B2B Ad Campaigns: Part 5 - Ad Performance Measurement

Today, we're diving headfirst into the often murky waters of attribution.

Keith Putnam-Delaney

November 17, 2023

Tracking & Attribution

B2B Advertising

Match Rate for B2B: Why You’re Thinking About a Basic Ad Platform Metric All Wrong

Match rate is obsolete. Consider using ‘Reach rate’ instead.

January 10, 2023

Tracking & Attribution

How to Solve Attribution Using Audience Segments Tracking

Introducing "Cohort-Tracking."

Keith Putnam-Delaney

December 16, 2022

B2B Advertising

Tracking & Attribution

Insider Lessons on Running B2B Advertising on Facebook

What we learned when we sat down with the Facebook Disruptors team.

Keith Putnam-Delaney

December 10, 2020

B2B Advertising

Tracking & Attribution

Surviving iOS 14 and the Cookie Apocalypse

How Apple's big change is affecting ad platforms.

Keith Putnam-Delaney

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