API

Source
Beta

Send data to Primer programmatically

Primer’s ingestion API lets you send people, companies and events to Primer over HTTP, so your own systems can keep audiences and reporting up to date without uploading files. The API is in beta and available on request.

What you can do

  • Push people, companies and events continuously from your own systems
  • Bring in records from your warehouse or internal tools
  • Keep audiences current without scheduled file drops
  • Use the same columns as a CSV import

How to set it up

  1. Ask support@sayprimer.com to enable the API for your organization
  2. Create an API key
  3. Send records to the Ingest People and Ingest Companies endpoints
  4. Use the dataset in an audience

Which plays use this connection?

Frequently asked questions

Is the Primer API generally available?

Not yet. It’s in beta and opened on request. Contact support@sayprimer.com to get access.

What can I send through the API?

People, companies and events. People and company records use the same fields as a CSV import.

Where is the API documented?

The API contract, including the Ingest People and Ingest Companies endpoints, is published on GitHub; the setup guide link on this page goes there.

Connect your stack. Start building.

Bring your data in, send audiences out, and see what’s working—across the tools your team already uses.