Primer Pixel
The Primer Pixel is a small script you add to your site to identify the companies and people visiting it. Primer uses that activity to reveal visitors, build retargeting audiences and count conversions.
Product example: six connected data sources: Salesforce, HubSpot, the Primer Pixel, CSV upload, Amazon S3 (beta, carrying Snowflake and Fivetran exports) and the API (beta). The SaaS Finance Leaders audience keeps 2,140 records from the CRM, 1,812 of them enriched by Primer, and adds 16,472 people from Primer's database of about 300 million people. Data shown is illustrative.
Yes. Add the snippet as a Custom HTML tag that fires on all pages.
No event has reached Primer in the last 24 hours. Visit a page with the pixel, and check that your Content Security Policy allows Primer’s domains.
Page views and form submissions, device metadata, a visitor identifier stored in the browser, and attribution data such as referrer, UTM parameters and ad click IDs. It skips bots and non-production hosts.
Up to 50. You can count every page on a domain or include and exclude specific paths.
Bring your data in, send audiences out, and see what’s working—across the tools your team already uses.
