Webhook
Primer can send conversion events to any HTTPS endpoint, including the person who converted, their company and the associated events, so you can route results into any system.
Product example: a demo request from Priya Raman, CFO at Ledgerloom, in the ICP and the SaaS Finance Leaders audience, last touch LinkedIn, is sent to four destinations: Salesforce (lead and account updated), HubSpot (contact and company updated), Slack (alert to #sales-signals) and a webhook endpoint. Data shown is illustrative.
Conversion events: the person who converted, their company and their associated events.
Bring your data in, send audiences out, and see what’s working—across the tools your team already uses.
