Videos

We’ve been running a series of tests to refine our Google search ads strategy and compare how Primer Audiences perform in campaigns with different bidding strategies: maximizing conversions, maximizing clicks, targeting impressions share.

Watch episode 2 of The Media Plan miniPodcast series by Market & Hustle featuring Keith Delaney, Primer’s Co-founder and CEO. Learn why B2B advertising is broken, challenges and evident gaps with measurement, how the idea of targeting is starting to shift, and more!

Here’s a pretty straightforward way to use Google Analytics to track your Primer-powered campaigns.

Here’s how to leverage Koala’s auto-outbound to automatically identify potential contacts at the accounts visiting your website and follow up with warm leads who may have abandoned our website without converting.

With all the changes in privacy and cookie blocking, third party pixels are getting blocked more often than not, right? But we can identify the companies visiting our website based on their IP address and then we can transform those companies into retargeting audiences using Primer.

Here’s a setup to identify the companies visiting your website based on their IP address and then transform tthem into retargeting audiences using Primer and Koala.

Koala plus HubSpot or Salesforce is a very powerful way of tracking, from the accounts that are visiting your website to the individuals that are for submitting to the campaigns — and with Primer-Powered audiences, it’s a very, very potent combo.

Not only can you track the effectiveness of your campaigns in PostHog, but you can also drill down into user behavior and then push that valuable information into HubSpot for further analysis and attribution.

Privacy is here to stay, and cookie blockers aren't going anywhere. But are we limited to just LinkedIn and untargeted Google search? No, the key is to understand how these ad platforms work and feed them the right data. B2B marketers need to build their own targeting algorithms for B2C channels because the B2C algorithms aren't built for us.

As the effectiveness of our untargeted search ads diminishes over time, we’ve conducted an A/B test comparing targeting strategies for Google AdWords search ads. Check out our takeaways to unlock 4.5X search ad efficiency gains.

Watch the video to learn how smart B2B marketers can future-proof themselves by taking control of their own tracking.

Strategic adoption strategies that leverage IP strengths unlock long-lasting identifier capabilities. The integration roadmap is waiting for creative marketers to explore.