Videos

How to Speak to Your Audience in Ad Creative Using Primer

Watch as our Growth Strategist Jonah walks us through his thinking about using your audience construction in ad creative so that the ad will only be shown to a specific role, at a specific company - but across multiple channels.

Accelerate Your B2B Sales Cycle: A Primer Playbook Walkthrough

Join Adam, our Head of Sales at Primer, as he guides you through one of our proven playbooks designed to transform your sales qualified opportunities into successful deals faster. Don't miss out on these essential tips to speed up your deals by targeting the right executives with the right ads.

Filter Logic within Primer

Join Eric from Primer as he quickly breaks down the logic behind data fields with Primer.! For demand gen leaders selling an enterprise-level product who need to engage prospects at target accounts, Primer is the targeting platform that lets them identify and reach as many real decision-makers as possible across channels

6sense + Primer: Find DMs for high match paid social 🚀

The first audience that we recommend any B2B growth marketer to build is a foundational B2B SaaS audience. Here’s a step-by-step guide to targeting B2B SaaS companies with Primer in two simple steps.

Using Technology Filters to Build Better Audiences

Watch our walkthrough video guide to building your targeted lists and activating them in a couple of easy steps, with all data sourcing, merging, normalization, and syncing tasks available in a single place. And that allows you to reach more of the right prospects with a better message that will increase your conversion.

Primer Audience: Targeting B2B SaaS Companies

Target Series A startups in two simple steps in less than 3 minutes. Filter audience, choose the destination, and put it wherever you need to go. Watch our step-by-step video guide to targeting Series A startups with Primer.

Primer Audience: Targeting Series A Startups

Unlike website retargeting audiences built on pixels, LinkedIn or Facebook audience members never expire. And here’s how we can target them.

A Go-to-Market Playbook for Retool

A Primer Playbook for how Retool can move up market. Watch Primer’s team reviewing the case of Retool, the company offering a fast way to build internal tools, and their fast market growth to dive into a Go-to-Market playbook for how to find the product market fit, build your pipeline, and set up the groundwork for a truly impressive GTM motion.