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Attribution
Evaluating Ad Spend in B2B Marketing: What You Need to Know about Changes to Tracking Cookies
Watch the video to learn how we approach attribution at Primer and set the framework for your ad spend evaluation.
ABM
B2B Data Facts #4: Keyword Intent
In order to understand how B2B keyword intent data works, we have to understand how the ad tech ecosystem works. Watch the video guide to decipher the B2B intent data universe.
ABM
B2B Data Facts #3: Evaluating Data Providers
The video guide will help marketers at B2B SaaS companies select the provider that best meets their B2B data needs while providing the best value for the company’s budget.
Attribution
B2B Ad Campaigns: #5 - Ad Performance Measuring
B2B attribution is notoriously difficult. And the beauty of Primer is that it lets you understand your audiences down to a person or company level, which then allows you to attribute. Watch the video to learn how.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: Google Search Campaigns
Google Ads offers specificity to campaign goals. In this step-by-step guide, we'll show you how to set up an effective Google Search campaign using Primer.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: Google Display Campaigns
In this video guide, we'll show you how to set up an effective Google Display campaign using Primer to reach your target audience efficiently.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: YouTube Campaigns
Watch a walk through the process of setting up a YouTube campaign in Google Ads. It's a breeze, so grab a coffee, sit back, and follow these steps to get started.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: Facebook Campaigns
Whether you're a seasoned pro or just starting out, our step-by-step guide will help you navigate the Facebook Ads platform with ease.
Audiences
B2B Ad Campaigns: #4 - Ad Platforms: LinkedIn Campaigns
Now, you’re ready to discover LinkedIn as a powerful ad platform for reaching professionals. And Primer allows you to be more targeted and efficient within it.
ABM
B2B Ad Campaigns: #2 - Scaling Creative Assets
In part two of the series on Effective B2B Ad Campaigns, let’s dive into how we tackle a high volume of creative assets to go along with all your message concepts.
ABM
B2B Ad Campaigns: #3 - Campaign Plan and Sprint Planning
Right now, we're all about sprint-based marketing because we've got plenty of experiments up our sleeves. This iterative approach allows us to refine and optimize our growth loops continually.
Audiences
B2B Data Facts: #1 - the Supply Chain
Once you get deep into the world of B2B data, you start to realize that data has a supply chain and there are suppliers of suppliers. And they're is no 100% source of truth for what accuracy is.
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