Videos

Now, you’re ready to discover LinkedIn as a powerful ad platform for reaching professionals. And Primer allows you to be more targeted and efficient within it.

Whether you're a seasoned pro or just starting out, our step-by-step guide will help you navigate the Facebook Ads platform with ease.

Watch a walk through the process of setting up a YouTube campaign in Google Ads. It's a breeze, so grab a coffee, sit back, and follow these steps to get started.

In this video guide, we'll show you how to set up an effective Google Display campaign using Primer to reach your target audience efficiently.

Google Ads offers specificity to campaign goals. In this step-by-step guide, we'll show you how to set up an effective Google Search campaign using Primer.

Right now, we're all about sprint-based marketing because we've got plenty of experiments up our sleeves. This iterative approach allows us to refine and optimize our growth loops continually.

In part two of the series on Effective B2B Ad Campaigns, let’s dive into how we tackle a high volume of creative assets to go along with all your message concepts.

Once you get deep into the world of B2B data, you start to realize that data has a supply chain and there are suppliers of suppliers. And they're is no 100% source of truth for what accuracy is.

Want to improve your B2B ad campaign effectiveness? Let’s start with delving into the nitty-gritty of ad messaging and concept development.

Attribution can be tricky. Here’s a simple framework: set it up in HubSpot or Salesforce to help you understand where your opportunities are coming from.

One of the best ways to assess the quality of a Primer audience is by using match rate in platforms like LinkedIn, Facebook, and Google.

There are multiple ways to assess the quality of a Primer audience. One of the ways is comparing a Primer audience versus native targeting.