Primer Website Reveal is now unlimited for every customer—including our Free plan. If we can identify a company or visitor on your website, you can see them. No reveal credits. No monthly caps. No upgrade required.
There’s a well-established SaaS playbook:
Give customers enough value to understand what the product can do.
Put a meter on the thing they actually want.
Then wait for them to hit the limit.
Website visitor identification—or “website de-anonymization”—has become particularly fond of this model.
You install a pixel on your website. The vendor starts identifying some of the companies and people visiting. You get excited because, suddenly, all that “anonymous” traffic in Google Analytics starts looking like actual potential customers.
And then you hit your reveal limit.
The product knows more companies visited your website. It just won’t tell you who they were unless you buy more credits or upgrade your plan.
We’ve never loved that model.
So we got rid of it.
Website Reveal is now unlimited in Primer
Starting now, every Primer customer—including customers on our Free plan—gets unlimited Website Reveal.
That means:
- No monthly reveal limits.
- No reveal credits to manage.
- No “you’ve reached your limit” messages.
- No hiding visitors because you’re on the wrong plan.
- No wondering how much of your website activity you’re actually seeing.
If Primer can identify the visitor, you should be able to see them.
It’s really that simple.
With the Primer Pixel installed, Primer identifies the companies engaging with your website and shows you what they’re doing: which pages they visited, when they visited, how long they engaged, where they came from, and how frequently they return.
For U.S. traffic, Primer can also identify individual contacts when identity is available, including information such as name, job title, seniority, and location. Outside the U.S., Primer keeps visitors anonymized while still providing company-level identification and activity.
And now all of that identified activity is available without a reveal cap.
But removing the limit is only part of the story.
Because we don’t think the goal of Website Reveal should be to give you another dashboard full of companies that visited your website.
The interesting part is what you can do with the signal.
1. Understand who’s actually showing interest
Most website analytics tell you about traffic.
Website Reveal tells you about buyers.
Instead of seeing anonymous sessions and pageviews, you can see which companies are visiting, what they’re looking at, how often they’re returning, and how deeply they’re engaging.
And because this lives inside Primer, you can connect that behavior to what you already know about your market and your ICP.
A visit to your homepage might not mean much.
Multiple people from a target account visiting your pricing, integration, and documentation pages over two weeks probably does.
That distinction matters.
There’s a big difference between:
“Website traffic increased 17% this month.”
and:
“Twenty-three target accounts came to our website this week, six returned multiple times, and four spent time on high-intent pages.”
One is a marketing metric.
The other is a buying signal.
And unlimited reveal means you can look for those signals across everything Primer identifies—not just the portion that fits under a monthly credit cap.
2. Turn that interest into action
This is where Primer starts to look very different from a standalone website de-anonymization tool.
Website activity can become targeting criteria inside Primer.
Say someone from a target account visits your website.
Traditional retargeting says:
Advertise to the browser that visited.
Primer lets you think at the account level:
Identify the company → find the relevant people at that company → advertise to the buying committee.
So if someone from Acme visits your pricing page, you don't have to hope you can keep serving ads to that one browser.
You can identify Acme, find the right titles and personas within the account, and build an audience you can activate across channels like LinkedIn, Meta, and Google.
That opens up a much broader set of possibilities.
Build audiences of buying committees at companies visiting high-intent pages.
Increase advertising against target accounts showing increased engagement.
Create campaigns around visitors generated by a particular program or campaign.
Exclude existing customers or companies that don't fit your ICP.
And when advertising isn't the right next step, surface the signal to sales so they know when an important account is engaging.
In other words, Website Reveal doesn't have to terminate in a dashboard.
It can change who you target, where you spend, and what your team does next.
3. Connect interest back to outcomes
Finally, Website Reveal helps fill in one of the biggest blind spots in B2B marketing.
You know who you targeted.
Your ad platforms know who clicked.
Your CRM knows who eventually became a lead, opportunity, or customer.
But a huge amount happens in between.
People see ads without clicking them. They visit later. Multiple people from the same company research you. They come back through different channels. Someone eventually fills out a form.
Most marketing stacks turn that behavior into a pile of sessions, cookies, attribution models, and conversion rates.
The Primer Pixel gives you another layer of context.
You can start looking at the journey as:
Targeted → Engaged → Visited → Converted → Pipeline
Which accounts did advertising actually bring to the website?
Which audiences are producing engagement from the companies you care about?
Who visited but didn't convert?
Which accounts started showing increased activity before becoming opportunities?
And ultimately: is your advertising changing the behavior of the market you're trying to reach?
Because Website Reveal sits alongside Primer's audience building and measurement capabilities, the signal doesn't have to live in another intent-data silo.
It becomes part of the same system you use to decide who to target, activate those audiences, and understand what happened afterward.
Website traffic is your signal
That’s the broader idea behind this change.
B2B marketers don't need another vendor generating another finite list of “interesting accounts.”
They need better signals about what's happening in their market—and the ability to actually do something with them.
Your website is one of the richest first-party signals you have.
You already did the hard part of getting people there.
We’re not going to make you ration your ability to understand what happened next.
If Primer can identify the visitor, you can see them.
If you already have the Primer Pixel installed, head over to your Overview.
And if you haven't installed it yet, now is a pretty good time.
It takes a few minutes.
Your website is already telling you who's interested.
You might as well listen.
