Illustration explaining how form data can improve return on ad spend

The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

No items found.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

Going Viral — The B2B Video Takeover and How to Ride the Wave

Video is the closest digital experience you can have to an in-person interaction.

Keyword intent data visualization showing search behavior and user intent insights

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

Keyword Intent Data Tools Explaind

Once we understand the true nature of things, we can harness high-quality intent data that brings relevance while avoiding false leads.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

B2B Events in the Digital Era of Virtual and Hybrid Experiences

Let's explore elevating impact by moving the needle from face time hours to year-round value creation.

Marketing mix modeling concept illustrated for complex B2B performance analysis

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

Cracking the Tough Marketing Mix Modeling

Let's explore starter mix models for ambitious companies. The key is minimal viable attribution - enough to guide decisions without over-engineering.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

Leveraging LinkedIn Influencers in the new 'Work-Life Blurred' Era

You've gotta evolve your approach if you want to find influencer marketing success in 2023 and beyond.

Illustration explaining ad fatigue and how excessive ad frequency impacts campaign performance

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

How to Avoid Ad Fatigue and Excessive Ad Frequency

Bad news — you'll tick off your audience and tank engagement over time unless you’ve got tools to mitigate diminishing returns.

Visual overview of challenges and complexity in the B2B data ecosystem

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

A No-Nonsense Guide for Marketers Scouting Business Data Providers

Nobody's got perfect data. Licensing limits, privacy rules, tech constraints — you'll run into roadblocks.

A/B test comparison between Primer audiences and Facebook native targeting for B2B advertising

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

Facebook A/B Test: Primer Audience vs. Facebook Native Targeting

We decided to run a test campaign to compare the two approaches. Here's what we learned from this mini-experiment.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

This is some text inside of a div block.

Account-Based Marketing Success Requires More Than Just LinkedIn

As the digital world keeps changing, ABM strategies need to evolve too, embracing new ideas.

Stop wasting ad spend. Start proving impact.

Create a free account and start testing.

Start Free Trial