The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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Why Email Open Rates Mislead Marketers (and 5 Other Metrics to Consider)

Open rates really don’t tell us much, and now, with iOS 15, they’re pretty much useless.

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10 Signals That Your Lead Prospecting Process Needs a Complete Overhaul

We're about to uncover ten telltale signs that scream, "Hey, time for a revamp!"

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The B2B Audience Size Illusion in B2B Marketing Strategy

True marketing success isn't about having a huge B2B audience, it's about having an engaged audience that genuinely cares.

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B2B Marketers Need to Be Very Concerned About Tracking Cookies

We can still map customer journeys and spend smart, even with crumblier cookies.

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How Reverse-IP Address Reveal Work for B2B Marketers

Savvy B2B marketers should start paying attention to the potential of IPs while still respecting the barriers.

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What’s Happening in B2B Marketing These Days?

There’s a storm brewing that’s making it way harder for marketers to drive results.

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Going Viral — The B2B Video Takeover and How to Ride the Wave

Video is the closest digital experience you can have to an in-person interaction.

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Keyword Intent Data Tools Explaind

Once we understand the true nature of things, we can harness high-quality intent data that brings relevance while avoiding false leads.

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B2B Events in the Digital Era of Virtual and Hybrid Experiences

Let's explore elevating impact by moving the needle from face time hours to year-round value creation.

Reach your B2B buyers
across every channel

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