Illustration explaining how form data can improve return on ad spend

The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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A/B test comparison of Primer audiences versus Facebook native targeting for B2B campaigns

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Privacy First: Digital Marketing in The Age of Phased-Out Chrome Cookies

As Chrome leads the identity shift in 2024, the way digital advertising works stands on the brink of a major shakeup.

Privacy-first B2B digital marketing concepts illustrated after industry changes

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Privacy Reset: Get Back to B2B Digital Marketing Basics

While individual-level attribution is becoming more complex, we can still achieve B2B digital marketing success.

Comparison graphic showing a cost-effective alternative to 6sense for B2B prospecting

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Assembling a Budget-Friendly Alternative to 6sense's B2B Prospecting

In this article, we’ll walk through assembling a “6sense-lite” toolkit.

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Why Email Open Rates Mislead Marketers (and 5 Other Metrics to Consider)

Open rates really don’t tell us much, and now, with iOS 15, they’re pretty much useless.

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10 Signals That Your Lead Prospecting Process Needs a Complete Overhaul

We're about to uncover ten telltale signs that scream, "Hey, time for a revamp!"

Visual highlighting warning signs that a B2B prospecting process needs improvement

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The B2B Audience Size Illusion in B2B Marketing Strategy

True marketing success isn't about having a huge B2B audience, it's about having an engaged audience that genuinely cares.

Illustration highlighting the importance of cookies in B2B digital marketing and tracking

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B2B Marketers Need to Be Very Concerned About Tracking Cookies

We can still map customer journeys and spend smart, even with crumblier cookies.

IP address data concept explaining identification and targeting in B2B marketing

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How Reverse-IP Address Reveal Work for B2B Marketers

Savvy B2B marketers should start paying attention to the potential of IPs while still respecting the barriers.

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What’s Happening in B2B Marketing These Days?

There’s a storm brewing that’s making it way harder for marketers to drive results.

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