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The Secret to Better ROAS? It's Already in Your Forms
Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.
By
Primer team
on
May 21, 2025
B2B Data Demystified
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The Basics of Custom Audiences: The Key to Getting B2B Advertising Right on Facebook
The answer lies in enriching with ad network matching data.
By
Keith Putnam-Delaney
on
Dec 8, 2022
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How to Get Hyper-Specific B2B Targeting on Facebook
Plus: The actual results our customers see when they use Primer for ad platform targeting.
By
Keith Putnam-Delaney
on
Dec 8, 2022
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Insider Lessons on Running B2B Advertising on Facebook
What we learned when we sat down with the Facebook Disruptors team.
By
Keith Putnam-Delaney
on
Dec 10, 2020
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What You Need to Know About Account-Based Marketing
Primer's guide to choosing and implementing an ABM tool for your business.
By
Keith Putnam-Delaney
on
Feb 3, 2022
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Surviving iOS 14 and the Cookie Apocalypse
How Apple's big change is affecting ad platforms.
By
Keith Putnam-Delaney
on
Jul 3, 2022
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Announcing Our $12M Series A Fundraise
What we're hoping to achieve with our cash infusion.
By
Keith Putnam-Delaney
on
Dec 11, 2022
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