Illustration explaining how form data can improve return on ad spend

The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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Data quality misconceptions explained through a digital marketing presentation visual

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Match Rate for B2B: Why You’re Thinking About a Basic Ad Platform Metric All Wrong

Match rate is obsolete. Consider using ‘Reach rate’ instead.

Cohort-based ad audience tracking concept shown in a marketing presentation thumbnail

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How to Solve Attribution Using Audience Segments Tracking

Introducing "Cohort-Tracking."

Keith Putnam-Delaney

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How to Personalize Paid Social and Outbound

Go beyond name, title, or company size to find data points that can communicate the benefits of your product.

Keith Putnam-Delaney

Match rate concept for improving B2B advertising performance on Facebook

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The Basics of Custom Audiences: The Key to Getting B2B Advertising Right on Facebook

The answer lies in enriching with ad network matching data.

Keith Putnam-Delaney

B2B targeting strategies on Facebook advertising illustrated in a presentation slide

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How to Get Hyper-Specific B2B Targeting on Facebook

Plus: The actual results our customers see when they use Primer for ad platform targeting.

Keith Putnam-Delaney

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Insider Lessons on Running B2B Advertising on Facebook

What we learned when we sat down with the Facebook Disruptors team.

Keith Putnam-Delaney

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What You Need to Know About Account-Based Marketing

Primer's guide to choosing and implementing an ABM tool for your business.

Keith Putnam-Delaney

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Surviving iOS 14 and the Cookie Apocalypse

How Apple's big change is affecting ad platforms.

Keith Putnam-Delaney

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Announcing Our $12M Series A Fundraise

What we're hoping to achieve with our cash infusion.

Keith Putnam-Delaney

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