Illustration explaining how form data can improve return on ad spend

The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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Reverse IP Retargeting Thumbnail

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How Reverse-IP Expands Retargeting in a Cookie-Less World

The digital marketing landscape is shifting fast. If you’re relying on pixel-based retargeting, it’s time to rethink your strategy.

Keith Putnam-Delaney

Announcement of Primer’s largest product update to date

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Introducing Primer’s Biggest Update Yet: Expanded Database, Enhanced Audience Targeting, and Smarter Campaigns

Let’s dive into what’s new!

Keith Putnam-Delaney

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Celebrating Our Achievement: Achieving SOC 2 Type 2 Compliance

Achieving SOC 2 Type 2 compliance highlights our dedication to safeguarding sensitive information and solidifying our data security posture.

Keith Putnam-Delaney

Observations and insights from B2B marketing on Instagram

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What I’ve Observed from B2B Instagram Ad Examples - A Teardown

Discover powerful Instagram ad strategies for B2B businesses.

Keith Putnam-Delaney

Guide to mastering Facebook advertising strategies for B2B marketers

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Mastering Facebook: A B2B Playbook for the LinkedIn Marketer

B2B marketers need different strategies for Facebook and Instagram and better ways to track conversions to succeed on these platforms.

Keith Putnam-Delaney

Overview of the current state of touch-based attribution in B2B marketing

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The State of Touch-Based Attribution in B2B: What We Learned When We Dug Into Our Own Data

Explore better ways to link mobile traffic to desktop conversions.

Featured blog thumbnail illustrating B2B digital marketing insights

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Why Not Slicing Your Analytics by Mobile Traffic Could Be Sabotaging Your B2B Campaigns

The days of dismissing mobile as just an add-on are over.

Customer list audiences strategy for B2B marketing on Facebook and Google platforms

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Unlocking the Power of Customer List Audiences for B2B Marketers on Facebook and Google

B2C marketers often have a smoother digital marketing path compared to their B2B colleagues.

Keith Putnam-Delaney

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Broad Audience vs. Laser Targeting: Unlocking 4.5X Search Ad Efficiency Gains

We set up an A/B test across two ad groups and tracked performance over a two-week testing period across search, YouTube, and display.

Stop wasting ad spend. Start proving impact.

Create a free account and start testing.

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