The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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What I’ve Observed from B2B Instagram Ad Examples - A Teardown

Discover powerful Instagram ad strategies for B2B businesses.

Keith Putnam-Delaney

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Mastering Facebook: A B2B Playbook for the LinkedIn Marketer

B2B marketers need different strategies for Facebook and Instagram and better ways to track conversions to succeed on these platforms.

Keith Putnam-Delaney

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The State of Touch-Based Attribution in B2B: What We Learned When We Dug Into Our Own Data

Explore better ways to link mobile traffic to desktop conversions.

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Why Not Slicing Your Analytics by Mobile Traffic Could Be Sabotaging Your B2B Campaigns

The days of dismissing mobile as just an add-on are over.

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Unlocking the Power of Customer List Audiences for B2B Marketers on Facebook and Google

B2C marketers often have a smoother digital marketing path compared to their B2B colleagues.

Keith Putnam-Delaney

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Broad Audience vs. Laser Targeting: Unlocking 4.5X Search Ad Efficiency Gains

We set up an A/B test across two ad groups and tracked performance over a two-week testing period across search, YouTube, and display.

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Privacy First: Digital Marketing in The Age of Phased-Out Chrome Cookies

As Chrome leads the identity shift in 2024, the way digital advertising works stands on the brink of a major shakeup.

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Privacy Reset: Get Back to B2B Digital Marketing Basics

While individual-level attribution is becoming more complex, we can still achieve B2B digital marketing success.

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Assembling a Budget-Friendly Alternative to 6sense's B2B Prospecting

In this article, we’ll walk through assembling a “6sense-lite” toolkit.

Reach your B2B buyers
across every channel

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