Primer Conversion Report showing form submissions from companies inside and outside the targeted B2B audience, highlighting audience segments that convert.

Your ICP Is Usually a Story You're Telling Yourself

Validate your B2B ideal customer profile, identify high-converting audience segments, and uncover new growth opportunities with conversion data.

B2B Data Demystified

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Primer Conversion Report showing form submissions from companies inside and outside the targeted B2B audience, highlighting audience segments that convert.

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Your ICP Is Usually a Story You're Telling Yourself

Validate your B2B ideal customer profile, identify high-converting audience segments, and uncover new growth opportunities with conversion data.

exclusion audiences in Performance Max

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How to Use Exclusion Audiences to Improve PMax Lead Quality

Give Performance Max clearer limits around the people you already know you don't want to reach.

B2B Meta campaign performance checklist showing audience, creative, ad set, and tracking checks.

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Why B2B Meta Campaigns Stall (and What to Check First)

B2B Meta campaign losing momentum? Check your audience, creative, ad set, and tracking before making major changes.

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The State of B2B Paid Advertising 2026

What 379 B2B advertisers reveal about channel mix, measurement, and what good performance looks like.

Primer competitive research dashboard showing competitor insights, advertising activity, and website visitor data.

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A Better Way to Research Your Competitors With Primer

Competitive research becomes more actionable when you combine competitor insights with real website visitor signals.

Website reveal image

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Website Reveal Shouldn’t Have a Usage Limit. So We Removed Ours.

Unlimited website visitor identification is now available to every Primer customer—including Free.

credit-based enrichment with Clay Ads

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What Does It Cost to Build a Viable Clay Ads Audience?

Learn the real cost of credit-based enrichment with Clay Ads—and why high match rates can trap your paid media experiments in costly sunk costs.

Keith Putnam-Delaney

Illustration of a megaphone, target, and audience representing paid media audience targeting and advertising strategy.

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The 2026 Paid Playbook: Audience, Channels, and AI

Discover the 2026 paid media playbook. Learn how AI, audience-first targeting, and the right marketing channels can improve campaign performance.

Keith Putnam-Delaney

B2B hyper-targeted marketing illustration with target icon

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How We Think About Programmatic Advertising in B2B (Especially Audience Targeting)

A practical overview of B2B programmatic advertising, covering how it works and how to effectively target the right accounts.

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