The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

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Using Consumer Targeting Algorithms for B2B: Ideation to Campaign ROI

Primer's CEO, Keith Putnam-Delaney, shares his insights on effective B2B targeting in the recent Click and Mortar podcast episode.

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Bigger, Better, and Smarter: Primer’s Latest Database Upgrade

Check out Primer’s latest database upgrade to reach more audiences!

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Introducing Primer’s HubSpot Integration: Unlocking Smarter Ad Audiences

We're launching HubSpot integration!

Keith Putnam-Delaney

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Introducing Historical Win Rates: Turn Historical Data into Winning Strategies

We’re excited to introduce Historical Win Rates!

Keith Putnam-Delaney

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Incrementality Testing: What’s Beyond First-Touch and Last-Touch Attribution

Have you ever felt lost trying to figure out the real impact of your marketing without relying on tracking a user's activity—like first-touch or last-touch attribution? You are definitely not alone.

Keith Putnam-Delaney

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How Reverse-IP Expands Retargeting in a Cookie-Less World

The digital marketing landscape is shifting fast. If you’re relying on pixel-based retargeting, it’s time to rethink your strategy.

Keith Putnam-Delaney

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Introducing Primer’s Biggest Update Yet: Expanded Database, Enhanced Audience Targeting, and Smarter Campaigns

Let’s dive into what’s new!

Keith Putnam-Delaney

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Celebrating Our Achievement: Achieving SOC 2 Type 2 Compliance

Achieving SOC 2 Type 2 compliance highlights our dedication to safeguarding sensitive information and solidifying our data security posture.

Keith Putnam-Delaney

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