Illustration explaining how form data can improve return on ad spend

The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

B2B Data Demystified

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Website reveal technology explained for B2B marketing and visitor identification

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The Rise of Website Reveal: Why Every B2B Tool Is Suddenly Doing It (and Why They’re Not All the Same)

B2B website reveal tools now turn anonymous visits into actionable insights—legally and intelligently.

Keith Putnam-Delaney

LinkedIn connected TV advertising updates released in August 2025

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LinkedIn CTV Partners with Paramount, Meta Rewards Video More & Other Ad Channel Algo Updates from August 2025

Key Ad Platform Shifts Driving Video & CTV in August 2025

Keith Putnam-Delaney

Illustration explaining how form data can improve return on ad spend

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The Secret to Better ROAS? It's Already in Your Forms

Now you can engage high-intent users even more effectively with Primer’s new Form-Based Retargeting – our first of many retargeting features.

Using consumer targeting algorithms to improve B2B campaign performance and ROI

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Using Consumer Targeting Algorithms for B2B: Ideation to Campaign ROI

Primer's CEO, Keith Putnam-Delaney, shares his insights on effective B2B targeting in the recent Click and Mortar podcast episode.

Announcement of Primer’s database upgrade focused on scale and performance

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Bigger, Better, and Smarter: Primer’s Latest Database Upgrade

Check out Primer’s latest database upgrade to reach more audiences!

Go-to-market B2B data trends and insights for 2025

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Go-to-Market B2B Data in 2025: 9 Things You Need to Know

This article highlights the key ideas and insights from the interview about how B2B businesses can leverage go-to-market data.

Primer HubSpot integration announcement highlighting smarter advertising audiences

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Introducing Primer’s HubSpot Integration: Unlocking Smarter Ad Audiences

We're launching HubSpot integration!

Keith Putnam-Delaney

Introduction of historical win rates feature for B2B marketing performance analysis

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Introducing Historical Win Rates: Turn Historical Data into Winning Strategies

We’re excited to introduce Historical Win Rates!

Keith Putnam-Delaney

Incrementality testing concept illustrating true marketing impact measurement

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Incrementality Testing: What’s Beyond First-Touch and Last-Touch Attribution

Have you ever felt lost trying to figure out the real impact of your marketing without relying on tracking a user's activity—like first-touch or last-touch attribution? You are definitely not alone.

Keith Putnam-Delaney

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