We make ABM easy

You can’t do ABM with limited channels. Primer makes it easy to target audiences across Meta, Google, LinkedIn and email and phone.

Get Demo Play with Live Demo

Primer powers today’s most efficient growth teams

Orange opening quotation mark – Icon in the testimonial block

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Read the case studies

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

Read the case studies

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Read the case studies

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Before Primer

~15%

~30%

$50

0.50%

~5%

Facebook match rate

LinkedIn match rate

CPM

CTR

Outbound reply-rate

After Primer

45%-65%

65%-85%

$25%

4%

30%

Your all-in-one source for B2B targeting

Stack the best B2B sources on top of each other to represent your TAM

First-party sources

Third-party sources

Primer data marketplace

Visualization of 3 data flows drawn together - Schematic image

Easily build audiences

Unlock all sorts of use cases
– enrichment, ad targeting, contact sourcing.

White vertical dividing line with two-side fade-effect

Deploy each audience across multiple sales & marketing channels.

Engage the exact same prospects everywhere

Visualization of data flows converging into single downstream - Schematic image

Ready for up to 90% match rates?

It’s like a data engineer in your back pocket. No technical skills required.

User оnboarding popup message | Primer

Proven impact on your outbound revenue,
CPL, and MQL volumes

ChartHop Got a 5x ROI on Their Annual Primer Spend — In Just Three Weeks

How Air Cut Its CPL in Half and Increased MQL Volumes by 34%

How a Martech Company Nearly Doubled Outbound Revenue with Primer

Supercharge your GTM with better audience data