We make ABM easy

You can’t do ABM with limited channels. Primer makes it easy to target audiences across Meta, Google, LinkedIn and email and phone.

Primer powers today’s most efficient growth teams
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With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

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Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

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I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

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Chris Nguyen from Air | Testimonial avatar image
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Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Before Primer
~15%
~30%
$50
0.50%
~5%
Facebook match rate
LinkedIn match rate
CPM
CTR
Outbound reply-rate
After Primer
45%-65%
65%-85%
$25%
4%
30%

Your all-in-one source for B2B targeting

Stack the best B2B sources on top of each other to represent your TAM

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First-party sources
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Third-party sources
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Easily build audiences

Unlock all sorts of use cases
– enrichment, ad targeting, contact sourcing.

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Deploy each audience across multiple sales & marketing channels.

Engage the exact same prospects everywhere

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Ready for up to 90% match rates?

It’s like a data engineer in your back pocket. No technical skills required.

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Supercharge your GTM with better audience data

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