Connections
Bring in your CRM, website, and warehouse data, send high-match audiences to every major ad platform, and get results back where your team works.
Don’t see your tool? Send data through CSV upload, Amazon S3, or the API.
Sync your Salesforce data directly into Primer to build, enrich, and activate high-match B2B audiences.
Learn more
Turn HubSpot contacts, companies, lifecycle data, and engagement signals into ad audiences with higher match rates and reach.
Learn more
Capture company-resolved website visits, page views, and form fills for analytics, audiences, and conversion reporting.
Learn more
Get conversion alerts and suggestions in Slack, and bring questions and lists to Primer without leaving your channels.
Learn more
Send conversion events to any endpoint: the people who converted, their companies, and their associated events.
Learn moreRun Primer from your AI assistant: ask about results, import lists, build audiences, and sync them to your ad destinations.
Learn more
Upload lists of accounts or contacts to build, match, and activate audiences across your ad channels.
Learn more
Send people, companies, and events into Primer programmatically to keep audiences and reporting in sync with your systems.
Learn more
Through Clay’s HTTP API action
Bring your Clay data into Primer to build and activate audiences across advertising channels.
Learn more
Load account and contact data from your S3 bucket to build and refresh audiences.
Learn more
~50%80–95%match rate with Primer
Go beyond LinkedIn’s native filters with Primer audiences you can preview, refine, and sync directly into Campaign Manager.
Learn more
~20%65–85%match rate with Primer
Sync first- and third-party data to build high-match B2B audiences on Facebook and Instagram.
Learn more
2%35–45%match rate with Primer
Make keywords more profitable with search inclusion, suppression, and observation audiences across Search, YouTube, and Gmail.
Learn more
2%20–45%match rate with Primer
Via Google Ads or DV360
Bring audiences to YouTube to run high-intent awareness and retargeting plays for B2B buyers.
Learn more
2%15–60%match rate with Primer
Reach verified buyers across Reddit, inside and beyond subreddits, with precise ICP targeting and suppression.
Learn more
2%40–60%match rate with Primer
Activate your ICP across YouTube, Gmail, and Display with unified frequency control and Floodlight measurement.
Learn more
2%25–30%match rate with Primer
Extend your CRM and Primer audiences into Microsoft Ads to capture high-intent B2B searches across Bing and partner sites.
Learn more
2%15–35%match rate with Primer
Reach B2B buyers on TikTok with high-match, compliant audience targeting.
Learn more
Turn your CRM and third-party data into precise B2B audiences on X, far beyond native targeting.
Learn more
Through Fivetran
Activate enriched, privacy-safe B2B audiences across open web inventory with full control and transparency.
Learn more
Bring Primer audiences to Vibe to reach B2B buyers on streaming TV.
Learn more
Reach your ICP with Primer audiences as ads come to ChatGPT.
Learn more
Extend your 6sense campaigns to reach verified decision-makers across every ad channel.
Learn more
Through Amazon S3
Bring accounts and contacts from Snowflake into Primer by exporting them to your Primer Amazon S3 location.
Learn more
Through Amazon S3
Have Fivetran write your accounts and contacts to your Primer Amazon S3 location to build and refresh audiences.
Learn moreConnect your sources once. Primer enriches the data, sends audiences to your ad platforms, and brings results back to your team.
Bring your data in
CRM, website, lists, warehouse, and API data
Sync Salesforce or HubSpot, add the Primer Pixel, or load data through CSV, Amazon S3, or the API.
Send audiences out
LinkedIn, Meta, Google, YouTube, Reddit, DV360, and Microsoft Ads
Primer enriches each audience before it syncs, raising match rates and keeping membership up to date.
Act on results
Slack, webhooks, your CRM, and more
Route conversions to the systems your team already uses and get alerts in Slack.
Product example: six connected data sources: Salesforce, HubSpot, the Primer Pixel, CSV upload, Amazon S3 (beta, carrying Snowflake and Fivetran exports) and the API (beta). The SaaS Finance Leaders audience keeps 2,140 records from the CRM, 1,812 of them enriched by Primer, and adds 16,472 people from Primer's database of about 300 million people. Data shown is illustrative.
Product example: an audience sent to LinkedIn, Meta, Google Ads, YouTube, Reddit, DV360 and Microsoft Ads. Primer automatically enriches the audience, raising match rates from about 50% to 80–95% on LinkedIn, about 20% to 65–85% on Meta, and from 2% to 35–45% on Google Search, 20–45% on YouTube, 15–60% on Reddit, 40–60% on DV360 and 25–30% on Microsoft Ads.
Product example: a demo request from Priya Raman, CFO at Ledgerloom, in the ICP and the SaaS Finance Leaders audience, last touch LinkedIn, is sent to four destinations: Salesforce (lead and account updated), HubSpot (contact and company updated), Slack (alert to #sales-signals) and a webhook endpoint. Data shown is illustrative.
Primer refreshes synced audiences automatically as their membership changes, so you don’t need to re-upload lists.
Identifiers are hashed before they’re sent to ad platforms, and processing is consent-based.
Yes. Each platform matches identifiers differently, so rates vary by destination and by audience. The ranges shown compare match rates before and with Primer.
Yes. Export from Snowflake, or have Fivetran write, to your Primer Amazon S3 location, or send data through the API. Primer uses it to build and refresh audiences. Both routes are in beta.
Beta connections are live but still being refined, so their capabilities may change. Coming soon connections aren’t available yet.
Bring your data in, send audiences out, and see what’s working—across the tools your team already uses.
